A new partnership between Babeland and Bedsider aims to combat the spread of sexual health misinformation across social media platforms.

Combating Online Sexual Health Misinformation

As social media becomes a go-to source for information, especially among younger audiences, misinformation about sexual and reproductive health is spreading just as quickly as reliable advice. From confusion about birth control to persistent myths about sexually transmitted infections (STIs), the gap between what people see online and what's medically accurate is growing.

According to Power to Decide's 2025 Youth Reproductive Health (YouR HeAlth) Survey, more than 20% of young people reported getting information about birth control from social media in the past year. Among those respondents, the most common platforms were TikTok (43.4%), Instagram (29.6%), and YouTube (19.3%).

The Partnership Aims to Provide Medically Accurate Information

Babeland and Bedsider have launched a new partnership aimed at tackling this issue by providing medically accurate, accessible sexual health education on contraception, STI prevention, and overall sexual wellness.

The collaboration focuses on combating the spread of sexual health misinformation across platforms such as TikTok and Instagram, where many users turn for quick, digestible advice, but may encounter content that is incomplete, misleading, or rooted in stigma.

Addressing Accessibility and Health Literacy

Public health advocates increasingly stress the need for interventions that address not only sexual health misinformation but also accessibility and health literacy. The partnership aims to provide clear, medically accurate information people can trust, built on a shared commitment to pleasure-positive, judgment-free education.

Key Facts

  • The Power to Decide's 2025 Youth Reproductive Health (YouR HeAlth) Survey found that more than 20% of young people reported getting information about birth control from social media in the past year.
  • The most common platforms for obtaining birth control information were TikTok (43.4%), Instagram (29.6%), and YouTube (19.3%).
  • Babeland and Bedsider are launching a new awareness campaign to push back against viral myths and replace them with clear, medically accurate information.
  • The partnership aims to provide accessible content and expert guidance on contraception, STI prevention, and overall sexual wellness.
  • Public health advocates stress the need for interventions that address not only sexual health misinformation but also accessibility and health literacy.

Babeland's sex expert Lisa Finn stated that while it's incredible to see more people talking openly about sexual health and pleasure, more content doesn't always mean better information. When social media becomes the main resource for info, it can turn into a game of telephone—where details get lost, skewed, or even become dangerously wrong as they are passed along.