Industry veterans Briana Watkins and Adam Moskowitz have launched Wild Brands, a new sexual wellness company based in Los Angeles. The company will focus on sexual enhancement supplements, with an initial product line of gummies and honey products for both men and women.
Company Launch and Leadership
Wild Brands officially opened its doors on September 28, 2026. Briana Watkins will serve as CEO, having founded the company alongside Adam Moskowitz, who holds the titles of President and COO. Both Watkins and Moskowitz bring decades of industry experience to their new venture.
Watkins and Moskowitz previously worked together as executives at Pipedream Products. During their time there, they developed a professional relationship and frequently discussed the possibility of collaborating on a future startup. Watkins stated that having a partner who understands the industry, shares her vision, and brings operational experience makes the launch more profound. Moskowitz noted that he and Watkins had discussed combining their strengths and building something together for years, and that Wild Brands brings that dream to life. He added that his focus as President and COO is on creating the operational foundation to support Watkins’ vision as CEO and position the company for sustainable growth across multiple categories.
Product Focus and Branding Strategy
Wild Brands will concentrate on sexual enhancement products, with an introductory collection featuring gummies and honey products developed for both men and women. These products are slated for U.S. manufacturing in a GMP facility. A company representative indicated that this reflects Wild Brands’ commitment to quality, compliance, and retailer confidence.
The company plans to embrace a sophisticated, sensual aesthetic for its branding, moving away from a novelty-driven approach. Animal prints, eye-catching imagery, and playful details are intended to give the collection a recognizable identity while maintaining an upscale yet approachable presentation. Watkins stated that she aimed for the branding to be sexy, confident, and fun, but not tacky, recognizing that many supplements already exist on the market. She added that every part of the collection is being developed to stand out and give retailers something visually exciting to put on their shelves.
The company name, Wild Brands, reflects Watkins’ long-standing affinity for animal imagery and patterns. It also provides flexibility for future growth, as Watkins noted that the goal is much bigger than launching one supplement collection. She added that Wild Brands gives them the flexibility to build new brands, explore additional categories, and continue evolving alongside retailers and consumers.
Market Rollout and Future Plans
The first Wild Brands products are targeted for release in November. Preorders are expected to open ahead of the official launch. Additional product details, retailer information, and ordering opportunities will be announced in the coming weeks.
For more information, inquiries can be directed to [email protected] or [email protected], or by visiting WildBrandProducts.com.
Key Facts
- Company Name: Wild Brands
- Launch Date: September 28, 2026
- Location: Los Angeles
- Leadership: Briana Watkins (CEO), Adam Moskowitz (President & COO)
- Initial Product Focus: Sexual enhancement gummies and honey products for men and women
- Manufacturing: U.S.-made in a GMP facility
- Targeted Product Release: November
