Who founded Wild Brands?

Briana Watkins founded Wild Brands and serves as CEO, alongside Adam Moskowitz who is President and COO.

Where will Wild Brands products be manufactured?

Wild Brands products are planned for U.S. manufacturing.

What is the branding strategy for Wild Brands?

Wild Brands will embrace a sophisticated, sensual aesthetic with animal prints, eye-catching imagery, and playful details, aiming to be sexy, confident, and fun without being tacky.

Wild Brands Launches Female-Led Sexual Wellness Company in LA

Briana Watkins and Adam Moskowitz launch Wild Brands, a new female-led sexual wellness company in Los Angeles, focusing on U.S.-manufactured enhancement gummies and honey products. They aim for a sophisticated, sensual brand identity.

Briana Watkins has officially launched Wild Brands, a new female-led sexual wellness company, in Los Angeles. Watkins will serve as CEO, having founded the company alongside President and COO Adam Moskowitz.

Wild Brands will focus on sexual enhancement products, including gummies and honey products, which are planned for U.S. manufacturing. The company intends to debut its inaugural product line in November.

Leadership and Background

Briana Watkins, CEO of Wild Brands, previously worked as an executive at Pipedream Products. Adam Moskowitz, President and COO, also held an executive position at Pipedream Products. Moskowitz stated that he and Watkins had discussed combining their strengths and building something together for years, and that Wild Brands brings that dream to life. He added that his focus as president and COO is on creating the operational foundation to support Watkins’ vision as CEO and position the company for sustainable growth across multiple categories.

Watkins noted that having a partner who understands the industry, shares her vision, and brings operational experience makes the launch more profound.

Product Focus and Branding

Wild Brands will concentrate on sexual enhancement products, specifically mentioning gummies and honey products. These products are slated for manufacturing in the U.S. A company representative indicated that Wild Brands will embrace a sophisticated, sensual aesthetic, moving away from a novelty-driven approach to presentation. The branding will incorporate animal prints, eye-catching imagery, and playful details to establish a recognizable identity while maintaining an upscale yet approachable presentation.

Watkins elaborated on the company's marketing strategy, stating that with many supplements already on the market, Wild Brands needed its own personality. She aimed for the branding to be sexy, confident, and fun, but not tacky. Watkins also mentioned that every part of the collection is being developed to stand out and provide retailers with visually exciting products for their shelves.

Industry Context and Recent Developments

The launch of Wild Brands occurs amidst various developments in the sexual wellness industry. On September 24, 2026, Orion Wholesale expanded its Cotelli Bondage collection with five new outfits. Kheper Games released its new Adult A...Z party game on September 23, 2026. Also on September 23, 2026, a report highlighted trends shaping Latin America's pleasure products market, noting that consumers are seeking innovation but are also watching spending due to tariffs, exchange rates, and import costs. Nobü added three new vibrators to its Essentials collection on September 22, 2026, the same day Blush introduced a new vibrating plug from its B Yours Collection and We-Vibe debuted its new Shared Touch vibrator for couples. Kiiroo also introduced the new Tyler Wisby stroker sleeve from its FeelStar line on September 22, 2026.

Earlier in September, Orion Wholesale introduced the new Masturbator 12 from its What You Never Expected (WYNE) line on September 21, 2026. Beisar debuted its new Pillar fantasy vibrating dildo on September 18, 2026. The XBIZ Expo Retail Trade Show is scheduled to return to L.A. LIVE from January 7-10, 2027, bringing together pleasure product manufacturers, distributors, retailers, and other industry professionals.

In a related development, SWG Brands Inc. officially launched on January 5, 2026, as a vertically integrated company. This involved unifying consumer brand Hello Cake with private-label manufacturer Trigg Laboratories and its brands Wet Lubricants and Turn On Lubricants. Hello Cake co-founder Hunter Morris serves as CEO of SWG, and co-founder Mitch Orkis is Chief Retail Officer. Simone Buntin and Marla Bolden, longtime Trigg employees, were named Chief Production Officer and Chief Compliance Officer, respectively. Operations have been consolidated at Trigg's 70,000-square-foot manufacturing facility in Las Vegas, with Hello Cake's Los Angeles headquarters and warehouse having been shuttered. Hello Cake is available at Walmart, Target, Walgreens, and CVS.

Separately, Wild Flower, a sexual wellness e-tailer, underwent brand changes in 2021, including a visual overhaul and a focus on justice and inclusion. Nick Boyajian, Co-Founder and COO of Wild Flower, noted the brand's efforts to make the sex and pleasure industry more inclusive and less focused on gender.

Key Facts

Wild Brands officially launched on September 28, 2026, in Los Angeles.
Briana Watkins is the CEO and Adam Moskowitz is the President and COO.
Both Watkins and Moskowitz previously worked as executives at Pipedream Products.
The company will focus on sexual enhancement products, including gummies and honey products.
Products are planned for U.S. manufacturing.
Wild Brands plans to debut its inaugural product line in November.