Calvista Australia has expanded its sexual wellness product portfolio by adding Tenga and iroha for distribution across Australia and New Zealand. This move follows recent exclusive distribution agreements for Lovense’s Spinel and CockBlock Toys in the same territories.
Tenga and iroha Join Calvista Portfolio
On August 10, 2026, Calvista Australia announced the addition of Tenga and its sister brand iroha to its range of sexual wellness products. The company stated this strengthens its commitment to delivering innovative and high-quality products to retailers in Australia and New Zealand.
Tenga, launched in 2005, has a global reputation for innovation, quality, and design excellence. A company representative noted that the brand has transformed the sexual wellness category with products that promote a positive and approachable conversation around pleasure and wellbeing.
iroha, described as the company’s premium collection designed specifically for women, combines elegant aesthetics with thoughtful functionality. It has become a globally recognized brand known for its sophisticated approach to intimate wellness and self-care.
Through this partnership, Calvista Australia will provide retailers with access to a comprehensive range of Tenga and iroha products. This access will be supported by marketing initiatives, product education, and merchandising solutions. Calvista Australia’s sales and marketing team will ensure both brands receive strong visibility and ongoing support across the Australian and New Zealand markets.
Roger Sheldon-Collins, Managing Director at Calvista Australia, stated, "We are excited to welcome Tenga and iroha to the Calvista Australia portfolio." He added that Tenga and iroha have transformed the sexual wellness category worldwide through innovation and outstanding product design, and Calvista looks forward to working with its retail partners to grow both brands throughout Australia and New Zealand. Tenga and iroha products became available from Calvista Australia on August 10.
Recent Distribution Agreements
The addition of Tenga and iroha follows other recent exclusive distribution deals for Calvista Australia. On November 18, 2025, Calvista signed an exclusive Australian and New Zealand distribution deal for Lovense’s Spinel thrusting and heating dildo. A representative described the Lovense Spinel as engineered with precision and designed for an elevated user experience, featuring a modular design with interchangeable attachments. Roger Sheldon-Collins stated that Spinel is a standout addition to the Lovense range, being sophisticated, technologically advanced, and designed to enhance pleasure. He expressed pride in being the exclusive distributor bringing this innovation to retail partners and consumers.
Earlier, on November 6, 2024, Calvista signed an exclusive deal with pleasure brand CockBlock Toys for Australian and New Zealand distribution. Roger Sheldon-Collins commented that partnering with CockBlock Toys is a significant step for Calvista, noting that CockBlock Toys’ commitment to quality and innovation aligns with Calvista’s mission to provide the best products to its retailer partners across Australia and New Zealand.
Justin Depow, CEO of CockBlock Toys’ parent company Pow Product, noted that CockBlock had previously focused on direct-to-consumer sales with advertising in the U.S. and Canada. He mentioned a significant number of orders from Australia, indicating that the CockBlock brand has resonated within the gay community, driven by social media and word of mouth. Depow expressed enthusiasm for partnering with Calvista to make CockBlock more accessible in the Australian and New Zealand market.
Calvista's Market Position
Calvista is described as Australia’s largest and preferred wholesaler, representing leading brands in adult pleasure products, novelty, lingerie, lubricants, condoms, and sexual health & wellbeing products. The company has over 30 years of industry experience. Its Head Office and Showroom are located in Braybrook, and its Victorian distribution center is noted as the largest facility of its kind, servicing retailers, industry professionals, and the medical sector across Australia, New Zealand, and South East Asia.
The addition of Tenga reinforces Calvista Australia’s commitment to delivering premium sexual wellness brands that inspire confidence, innovation, and growth within the category.
Key Facts
- Calvista Australia added Tenga and iroha to its sexual wellness product portfolio on August 10, 2026.
- Tenga, launched in 2005, is known for innovation, quality, and design excellence.
- iroha is a premium collection designed for women, recognized for its sophisticated approach to intimate wellness.
- Calvista Australia secured exclusive distribution for Lovense’s Spinel in Australia and New Zealand on November 18, 2025.
- Calvista signed an exclusive distribution deal with CockBlock Toys for Australia and New Zealand on November 6, 2024.
- Roger Sheldon-Collins is the Managing Director at Calvista Australia.
