MELBOURNE, Australia – Calvista Australia has secured distribution rights for Tenga and its sister brand, iroha, across Australia and New Zealand. This partnership, effective August 10, expands Calvista Australia's portfolio of sexual wellness products.

New Distribution Agreement

Calvista Australia announced on August 10 the addition of Tenga and iroha to its product offerings for retailers in Australia and New Zealand. This agreement aims to strengthen Calvista Australia's commitment to providing innovative and high-quality products to the market.

Tenga, launched in 2005, has established a global reputation for innovation, quality, and design excellence. The brand is recognized for transforming the sexual wellness category with products that promote a positive and approachable conversation around pleasure and wellbeing.

Iroha, Tenga's premium collection, is designed specifically for women. It is known for combining elegant aesthetics with thoughtful functionality and has become a globally recognized brand for its sophisticated approach to intimate wellness and self-care.

Through this partnership, Calvista Australia will provide retailers with access to a comprehensive range of Tenga and iroha products. This access will be supported by marketing initiatives, product education, and merchandising solutions.

Roger Sheldon-Collins, Managing Director at Calvista Australia, stated that Tenga and iroha have transformed the sexual wellness category worldwide through innovation and outstanding product design. He also expressed anticipation for working with retail partners to grow both brands throughout Australia and New Zealand.

Both Tenga and iroha brands will receive strong visibility and ongoing support across the Australian and New Zealand markets from Calvista Australia's sales and marketing team. The addition of Tenga reinforces Calvista Australia’s commitment to delivering premium sexual wellness brands that inspire confidence, innovation, and growth within the category.

Product Offerings and Market Impact

The distribution deal means that retailers will now have access to a full spectrum of Tenga and iroha products through Calvista Australia. This includes support for product education and merchandising, which are intended to aid retailers in promoting the brands effectively.

Tenga's reputation for innovation and design excellence has been a key factor in its global recognition. The brand's focus on promoting positive conversations around pleasure and wellbeing aligns with Calvista Australia's stated goals.

Iroha's premium collection, specifically designed for women, emphasizes elegant aesthetics and thoughtful functionality. Its global recognition stems from its sophisticated approach to intimate wellness and self-care.

The partnership is expected to benefit retailers by providing them with an experienced sales and marketing team from Calvista Australia. This team will ensure that both Tenga and iroha receive ongoing support and strong visibility in the Australian and New Zealand markets.

Company Statements

A Calvista Australia representative indicated that the addition of Tenga and iroha further strengthens the company's commitment to delivering innovative and high-quality products to retailers across Australia and New Zealand.

The representative also noted that Tenga has earned a global reputation for innovation, quality, and design excellence since its launch in 2005. The brand has transformed the sexual wellness category with products that promote a positive and approachable conversation around pleasure and wellbeing.

Regarding iroha, the representative described it as the company's premium collection designed specifically for women. The representative added that iroha combines elegant aesthetics with thoughtful functionality and has become a globally recognized brand known for its sophisticated approach to intimate wellness and self-care.

Roger Sheldon-Collins, Managing Director at Calvista Australia, expressed excitement about welcoming Tenga and iroha to the Calvista Australia portfolio. He reiterated that both brands have transformed the sexual wellness category worldwide through innovation and outstanding product design. Sheldon-Collins also stated his anticipation of working with retail partners to grow both brands throughout Australia and New Zealand.

Key Facts

  • Calvista Australia secured distribution rights for Tenga and iroha in Australia and New Zealand.
  • The distribution partnership became effective on August 10.
  • Tenga, launched in 2005, is known for innovation, quality, and design excellence in sexual wellness.
  • Iroha is Tenga's premium collection, designed for women, focusing on elegant aesthetics and functionality.
  • Calvista Australia will provide retailers with a comprehensive range of products, supported by marketing, education, and merchandising.
  • Roger Sheldon-Collins is the Managing Director at Calvista Australia.