Carnal Media has launched a new campaign for its recently rebranded site, JockPack.com, drawing inspiration from the visual style and cultural impact of the classic publication, Jock Magazine.

The campaign, which can be viewed on Instagram, reinterprets the aesthetic of Jock Magazine covers and spreads through a contemporary lens. Models were photographed in imagery designed to connect generations of gay visual culture while establishing a distinct identity for JockPack.

Campaign Details and Creative Vision

A Carnal Media representative stated that the campaign is "inspired by the visual language and cultural legacy of Jock Magazine." The representative added that the campaign "reinterprets the look and attitude of classic Jock Magazine covers and spreads through a contemporary lens. Models were photographed in imagery designed to bridge generations of gay visual culture while establishing a distinct identity for JockPack."

The representative also noted that before LGBTQ+ representation became mainstream, Jock Magazine provided gay men with images of themselves presented with confidence, masculinity, and unapologetic desire. For readers without access to visible queer communities, magazines like Jock offered a window into a culture beyond their immediate surroundings.

The campaign was photographed by Gio Caruso, who indicated a direct connection between his career and the classic publication. Caruso stated that Jock Magazine helped shape his perception of the male form and influenced his journey behind the camera. He added that returning to that visual language with JockPack feels "incredibly full circle" and expressed pride in creating something that honors that legacy while making it feel alive for a new generation.

Alan Breslaw, chief marketing officer at Carnal Media, commented on the campaign, stating that Jock Magazine defined an era and gave a generation of men a mirror to see themselves as bold, unapologetic, and undeniably sexy. Breslaw added that with JockPack, the team did not simply recreate that legacy but reimagined its spirit for a new generation with a level of craft and vision that genuinely stopped him in his tracks. He expressed pride in what was created.

The creative vision behind the relaunch was developed in partnership with THYRST, a queer creative agency. Aneal Joshua, creative director at THYRST, stated that Jock Magazine was never just about hot men, but represented a generation fighting to be seen, represented, and treated equally. Joshua added that with JockPack, they are honoring that history while recognizing that the fight for queer visibility and equality continues today.

JockPack Rebranding and Evolution

The launch of this campaign follows Carnal Media's rebranding of BarebackPlus.com to JockPack.com, which occurred in April 2026. This rebranding marked a strategic repositioning of the site toward the gay athletic and jock-identified audience. JockPack.com delivers premium gay adult content centered on the athletic male aesthetic and includes sites such as CumDumpSluts, BetaBetaPi, and Studloads. Customers can access 10 sites each month for a single price.

JockPack co-owner/producer Jason Sparks stated that the previous name was broad by design, but as the product matured, they wanted a name that immediately communicated what they do and who they serve. Sparks added that the jock aesthetic has always been at the heart of what they were building, and as their focus sharpened, their name needed to keep up. He noted that JockPack now features the hottest, sexiest jocks on the planet.

Carnal Media CMO Alan Breslaw also commented on the launch of JockPack, stating that Jason and LeGrand have been successful in injecting new life into Jason Sparks' legacy brands. Breslaw mentioned that when LeGrand came up with the name, everyone knew it was the right move for a network that is "lightning in a bottle." He added that it is now time to go to the next level, with more studs, more orgies, more cumdumps, and much more to come.

Carnal CEO LeGrand Wolf added that JockPack is a success story, with Jason Sparks at its center. Wolf stated that Jason brought an extraordinary level of commitment and creative drive to this network from day one. Wolf noted that the results speak for themselves, but what they do not show is the effort and passion Jason invested behind the scenes, describing it as the kind of talent that defines the company.

The relaunch represents a broader evolution for Carnal Media, transforming JockPack into a brand with a more defined editorial identity, visual language, and point of view.

Content Offerings

JockPack features content produced by Jason Sparks and LeGrand Wolf, mixing established performers with new faces across a collection of bareback-focused sites. The platform includes content from multiple sites under one membership.

Among the sites featured on JockPack is Beta Beta Pi, described as a college gang bang site where one pledge services several fraternity guys. Stud Loads features a stable master who enjoys stallion/mare sex-play fetish, introducing multiple bottoms and tops for raw fucking and breeding sessions. This site often utilizes a "Stud Wall" with large glory holes where bottoms can insert their asses for fucking, showing three tops fucking bottoms in this manner.

Hung Fuckers brings together well-hung tops fucking cock-eager bottoms. Men such as Eddie Patrick, Jordan Starr, Sean Xavier, and Adam Snow helped launch this site, along with bottom twinks and jocks like Dylan Hayes, Grant Ducati, and Devin Franco. Cum Dump Sluts features one bottom getting gang banged by five or six tops.

Key Facts

  • Carnal Media launched a new campaign for JockPack.com on August 19, 2026.
  • The campaign is inspired by the visual language and cultural legacy of Jock Magazine.
  • Gio Caruso photographed the campaign, which can be viewed on Instagram.
  • JockPack.com was rebranded from BarebackPlus.com in April 2026.
  • The rebranding positioned JockPack.com towards the gay athletic and jock-identified audience.
  • The creative vision for the relaunch was developed in partnership with THYRST.