SANTA CLARITA, Calif.– CC Wellness has gotten individual lube brand Shibari. CC Wellness, which likewise possesses the System JO line of lubricating substances, did not divulge details of the bargain.

“Shibari will certainly join our portfolio of creatively disruptive, consumer-facing health and also individual care brands,” said CC Wellness CMO Mimi Anderson. “Shibari has strong brand name equity, is well-positioned in retail, and has terrific potential for deeper item repurchase behavior.”

“We’re bringing the Shibari brand in-house and will upgrade its existence to construct out its storytelling in e-commerce as well as specialized retail,” she included.

Shibari products will certainly be produced at CC Health’s FDA-licensed center in Santa Clarita.

For more information, go to CC Wellness online.