Oregon- Some Oregon baristas are baring some skin to get ahead in the coffee business.
Patrons at Coffee Nation in Salem, Ore., now get cleavage with their caffeine, as servers have taken to wearing bikini tops for the summer, the Statesman Journal reports.
Owners Adam Marshall and Steven Rotan came up with the idea in January as a way to lure customers to their drive-through coffee stand despite a median that blocks left-turn access.
"It's really worked," said Marshall, 28. "Our profits are going up every day."
Unlike Seattle's Cowgirls Espresso chain, whose baristas wear bras and pasties year-round, the staff of Coffee Nation will sport bikinis only through the summer. Hawaiian Tropic suntan lotion has sponsored the seasonal campaign.
Thus far, the paper reports, the staff and customers couldn't be happier.
"I love it," said Carmel Rotan, 22, who is married to Steven Rotan. "It makes for a fun atmosphere. The customers really like it."
On May 11, she wore a pink and brown bikini top with brown shorts as she served drinks, the paper said. With this new uniform, tips have increased three-fold — from $25 a day to upwards of $80.
(Story continues below)
Advertise Here
Advertisements
Related
*
Column Archive
o Make Mine a Half-Naked Double-D
o Mary Jane's Assets Causing Stir in Spider-Man's World
o Official: Prince William's Facebook Page a Royal Fraud
o Attack of the 110-Yard Monster Sushi Roll
o It's a Bird! It's a Plane! It's a Floating Naked Guy!
Full-page Out There Archive
The busty look has been great for business too, the owners said. Sales have doubled to $1,000 a day.
