Adult content creators are addressing climate issues through a new social media series titled “Headline Newds,” which uses short-form sketches to satirize "porn clichés" and explain complex climate topics. The series, produced in collaboration with Yellow Dot Studios, aims to engage audiences who may not traditionally interact with climate content.

"Headline Newds" Series Overview

“Headline Newds” is a social media series where adult content creators present complex climate issues in 90-second sketches. These sketches satirize "porn clichés" and are designed to be "just SFW enough for Instagram," with additional cuts available on OnlyFans. The series is produced by director Bree Essrig, English star of E4 series Skins Megan Prescott, and climate narrative strategist Jessica Riches. Yellow Dot Studios, a non-profit media studio founded by Academy Award-winning director Adam McKay, collaborates on the production.

Season 2 of “Headline Newds” follows a first season that reached millions, including audiences not typically engaged with climate content. A representative stated that the climate crisis is becoming more difficult to ignore, citing the hottest summer on record in the U.S. in 2026, glacier floods in Nepal, and a U.N. warning about breaching 1.5° C. The representative also noted that "Big Oil’s disinformation machine continues to fuel misunderstanding, inaction and confusion over who is responsible." The series aims to take a "radically different approach" by having adult content creators confront stigma and demonstrate that the desire for climate action extends beyond traditional audiences.

Season 1 featured creators including Essrig, Prescott, Rebecca Crow, and Eva Oh. Topics covered in the first season included solar energy, climate censorship, extreme heat, flooding, and fossil-fuel financing. Data from “Headline Newds” indicates that 71.4 percent of the series’ Instagram audience was male, with men aged 35–44 constituting the largest viewing demographic.

Season 2 includes 11 episodes featuring U.K. and U.S. adult creators such as Lily Phillips, Aaliyah Yasin, and Girthmasterr. The first episode, titled “Body Count,” stars Phillips and uses her "headline-making body count to turn the question on its head—how many people have fossil fuels killed through air pollution, extreme heat and climate-driven disasters, and how many more lives are at risk while governments continue to protect the industry?" Another episode features Girthmasterr addressing “Godzilla El Niño,” transforming the extreme climate phenomenon into a "funny and accessible lesson in climate science." Other topics in the series include carbon footprints, microplastics, wet-bulb temperatures, data centers, and fossil-fuel power, while also showcasing "sexy solutions" for the climate crisis.

The series suggests that "sex workers and digital creators may be uniquely placed to have these conversations" because they "already operate in a heavily censored and stigmatized space and are accustomed to speaking openly about subjects that mainstream society often prefers to avoid."

Perspectives from Creators and Producers

Bree Essrig, co-creator of Headline Newds, commented on the public's awareness of microplastics versus the financial efforts of "big oil" to conceal their impact. Essrig stated that if she has to "throw my ass in circles to get that information out there," she will "stay bent over until that's what kills me instead."

Adam McKay, producer of Headline Newds, contrasted the "hotness" associated with OnlyFans creators with the "hotness" of oil companies contributing to global warming. McKay described the latter as, "to use a scientific term, sucks."

Staci Roberts-Steele, co-producer of Headline Newds, noted the ongoing experimentation with new ways to discuss climate. Roberts-Steele stated that in the fight against "the disinformation of Big Oil and the destruction they're leaving behind," they are "forced to bring out the big buns."

Megan Prescott, co-creator of Headline Newds, highlighted the historical role of sex workers in social movements despite censorship and discrimination. Prescott drew a parallel between this and "Big Oil" spending decades "censoring the truth about climate change." Prescott questioned why sex workers would not be "powerful people to help bring that information into the mainstream," suggesting that the focus should be on politicians' lack of climate action rather than the messengers.

Jessica Riches, co-creator of Headline Newds, who has worked in climate communications for a decade, expressed fatigue with "impact reports and progressive infighting." Riches described "Headline Newds" as a "rallying cry to the industry: fight fire with something hotter." Riches also suggested that "parasocial creators, who’ve built audiences through intimacy and connection, are the perfect fighters in the information war between Big Oil and the planet."

SFW episodes from the latest season of “Headline Newds” are available on Yellow Dot Studio’s YouTube channel.

Related Initiatives: SLICK

Another comedy series, SLICK, is also targeting the advertising and public relations industry's role in the climate crisis. SLICK, which premiered on September 14, 2026, consists of five web episodes that follow employees at a fictional creative agency. These employees seek to profit from "Big Oil" companies aiming to distance themselves from responsibility for global warming and to downplay their role in the global economy's reliance on fossil fuels.

One episode of SLICK features an influencer named "Zellia Minxet" promoting crude oil, or "c-oil," as a skincare product, despite experiencing skin rashes and dizzy spells. Another episode shows agency staffers struggling to understand carbon capture and storage (CCS) technology while preparing a presentation for a "Big Oil" client. The fictional SLICK “OylLyfe” PR campaign also includes a country music video that features flags, family picnics, and fracking.

Key Facts

  • “Headline Newds” is a social media series where adult content creators explain climate issues through 90-second sketches.
  • The series satirizes "porn clichés" and offers SFW content on Instagram, with additional cuts on OnlyFans.
  • It is produced by Bree Essrig, Megan Prescott, and Jessica Riches, in collaboration with Yellow Dot Studios, founded by Adam McKay.
  • Season 1 reached millions, with 71.4 percent of its Instagram audience being male, and men aged 35–44 as the largest demographic.
  • Season 2 features U.K. and U.S. adult creators including Lily Phillips, Aaliyah Yasin, and Girthmasterr, covering topics like fossil fuel impact and climate science.
  • Another series, SLICK, a comedy, targets the advertising and PR industry's role in promoting "Big Oil" interests.