COTR, the parent company of b-Vibe and Le Wand, has received five nominations for the 2026 Stimulate Awards, which recognize achievements in the sexual wellness industry. This news follows COTR's recent win of three honors at the 2026 StorErotica Awards.
Stimulate Awards Nominations
On July 24, 2026, COTR announced its five nominations for the 2026 Stimulate Awards. The awards ceremony is scheduled for August 3 in Nashville as part of the Stimulate Sexual Wellness Show, where COTR is a presenting partner.
The b-Vibe Piece Training Set received a nomination for Best Product for First-Time Exploration. The Le Wand Dive Wand was nominated in two categories: Emerging Product of the Year and Body Safe and Wellness Innovation. The b-Vibe Rimming P-Spot Plug was nominated for Pleasure Product of the Year. Additionally, Alicia Sinclair, founder and CEO of COTR, was nominated for Brand Leader of the Year.
COTR Inc. stated that these nominations acknowledge its investment in product development, design, and category leadership across its b-Vibe and Le Wand portfolios. Sinclair noted that the recognition from Stimulate, at its first annual awards ceremony, reinforces COTR's mission to elevate pleasure through quality, education, and design. She also stated that these awards, if won, would help validate the development process behind b-Vibe and Le Wand products.
As a VIP sponsor, COTR will support the pre-show VIP experience at the Stimulate Awards event. This sponsorship provides opportunities for COTR to connect with retail buyers, distributors, and industry decision-makers before the main exhibition. The company will also showcase its portfolio through product displays, brand activations, and venue placements, with selected products included in VIP welcome bags.
StorErotica Awards Wins
Prior to the Stimulate Awards nominations, COTR and its brands secured three honors at the 2026 StorErotica Awards. The awards were presented on July 14 during the ANME Founders Show at the Burbank Marriott Hotel.
COTR was recognized as Boutique Brand of the Year. This award acknowledges the company's focus on distinctive product concepts, accessible education, and retailer support. Shon McLean received the Account Executive of the Year award, which recognized her dedication to COTR’s customers and partners, as well as her product knowledge, responsiveness, and personal attention in her role. Together Vibes, one of COTR’s newer brands, was honored as LGBTQIA+ Company of the Year. This award for Together Vibes highlights its welcoming branding, accessible products, and community-centered mission.
Alicia Sinclair, founder and CEO of COTR, commented on the three awards, calling it an "incredible honor" and a "meaningful reflection of the people behind everything we do." She expressed gratitude to COTR's retail and distribution partners for their support, which enables the company to continue creating products, building inclusive brands, and serving the industry. Sinclair also noted that seeing Shon McLean recognized for her relationships made the moment "even more special."
Shon McLean stated that she was honored to receive her award and thanked those who voted. She described building genuine relationships and helping partners find products and resources as the best part of her work, attributing the recognition to the entire COTR team and its customers.
Key Facts
- COTR received five nominations for the 2026 Stimulate Awards on July 24, 2026.
- The Stimulate Awards ceremony will take place on August 3 in Nashville.
- COTR is a presenting partner and VIP sponsor of the Stimulate Sexual Wellness Show.
- COTR won three honors at the 2026 StorErotica Awards, presented on July 14.
- Awards received at StorErotica include Boutique Brand of the Year for COTR, Account Executive of the Year for Shon McLean, and LGBTQIA+ Company of the Year for Together Vibes.
- Alicia Sinclair, founder and CEO of COTR, was nominated for Brand Leader of the Year at the Stimulate Awards.
