COTR’s b-Vibe and Le Wand brands received two awards at the inaugural STIMULATE+ Awards ceremony held on August 3, 2026, at the Woolworth Theatre in Nashville, Tennessee. The company, a Presenting Partner for the 2026 Stimulate Show, secured honors for products in the first-time exploration and body-safe innovation categories.
Awards Recognition
The b-Vibe Anal Training & Education 5-Piece Complete Set was recognized with the award for Best Product for First-Time Exploration. Additionally, the Le Wand Dive Submersible Rechargeable Vibrating Massager received the Body-Safe + Wellness Innovation Award.
These two victories followed five nominations for COTR, its brands, and its leadership. In addition to the winning categories, the Le Wand Dive was nominated for Emerging Product of the Year, and the b-Vibe Remote Control Rimming P-Spot Plug was nominated for Pleasure Product of the Year. Alicia Sinclair, founder and CEO of COTR, was nominated for Brand Leader of the Year.
Sinclair stated that the COTR team was honored to receive this recognition from Stimulate at their first annual awards ceremony. She added that this acknowledgement from the judges panel reinforces the company's mission to elevate pleasure through quality, education, and design. Sinclair also noted that these awards, if won, would help validate the rigorous development process behind each b-Vibe and Le Wand product.
The awards program, presented by Nu Sensuelle, spotlights excellence across innovation, leadership, and impact within the sexual wellness sector. The inaugural STIMULATE+ Awards ceremony took place on August 3, 2026, at the Woolworth Theatre in Nashville, Tennessee.
COTR's Role as Presenting Partner
COTR, Inc., the parent company of Le Wand, b-Vibe, and The Cowgirl, was named a Presenting Partner at the 2026 Stimulate Show, which took place in Nashville on August 3-4. This partnership aligns COTR with the inaugural Stimulate+Awards.
As a Presenting Partner, COTR supported the exclusive pre-show VIP experience and engaged with buyers and industry leaders ahead of the show floor opening. The company showcased its portfolio through immersive brand activations, curated product experiences, and integrated venue placements. Products from the COTR portfolio were also included in VIP welcome bags, extending brand visibility throughout the attendee experience.
Alicia Sinclair, CEO and founder of COTR Inc., commented on the sponsorship, stating that Stimulate continues to be one of the most influential gatherings in the industry, bringing together retailers, brands, and thought leaders. She added that as a presenting partner, COTR was excited to create elevated brand experiences, strengthen relationships with existing partners, and introduce its portfolio to new audiences in a dynamic and highly engaged environment.
The Stimulate Show is described as one of the industry’s leading trade events, bringing together retailers, distributors, educators, media, and innovators shaping the future of sexual wellness and retail.
Recent Product Releases and Industry News
COTR released the b-Vibe C-Rings collection on July 31, 2026. This release occurred shortly before the Stimulate Show and Awards.
Other industry news around the same period included Lovense debuting an upgraded 'Gush 2' Motion Sensing Masturbator on August 5, 2026. Orgie introduced new wellness products on August 4, 2026, and LELO debuted its 'Mona Spectra' Massager on August 3, 2026. The Dungeon Store released its 'Jester Stick Cane' on August 3, 2026, and Orion debuted three new styles from Cottelli Lingerie on the same day.
Earlier in July, CalExotics expanded its 'Performance Maxx' collection on July 30, 2026, and its 'Love Bunny' collection on July 29, 2026. Orion introduced a new 'Zado' Harness Set on July 30, 2026, and Icon Brands debuted a new 'Good Clean Fun' Douche on July 29, 2026.
Key Facts
- COTR’s b-Vibe and Le Wand brands received two awards at the inaugural STIMULATE+ Awards.
- The b-Vibe Anal Training & Education 5-Piece Complete Set won Best Product for First-Time Exploration.
- The Le Wand Dive Submersible Rechargeable Vibrating Massager won the Body-Safe + Wellness Innovation Award.
- COTR received five nominations in total, including Alicia Sinclair for Brand Leader of the Year.
- The awards ceremony took place on August 3, 2026, at the Woolworth Theatre in Nashville, Tennessee.
- COTR, Inc. was a Presenting Partner at the 2026 Stimulate Show, held in Nashville on August 3-4.
