New York, New York – Pure Vanilla Exchange, Inc. (“pV”) announced today that Cousin Stevie, star of SHOWTIME’s Family Business late night reality series and producer of the award winning “Pussy Party” video series, has given his stamp of approval on the pV service, the first anonymous payment solution to facilitate the purchase of Adult content online in a safe and secure manner.
Cousin Stevie said, “Pure Vanilla’s stored value payment solution is exactly what our industry has been looking for. I’m all for increasing the purchase of Adult content while ensuring privacy as it benefits all the parties involved. I believe the industry will embrace pV’s technology and I encourage merchants and sites to find out more about pV. ”
Cousin Stevie’s endorsement coincides with pV’s integration of Adult content merchants and sites. pV, through its online system and in-store sales of pV cards, will be available at thousands of locations nationwide by June 2006. About Pure Vanilla Exchange, Inc.
pV through its online system (soon to be available online at www.purevanilla.com) and in-store sales of pV cards, will be the first widespread, accepted and anonymous payment solution to facilitate the purchase of Adult content online.
pV’s proprietary payment network is anonymous, time-efficient and secure. pV answers the needs of online merchants because its system accelerates cash flow, eliminates chargebacks, reduces processing fees and increases merchant exposure through the pV listing. pV is expected to leverage its technology to sign-up thousands of consumer online accounts and merchants daily.
As the only end-to-end Adult industry adopted payment system, pV is expected to lead and dominate the payment processing for a significant and growing global industry.
Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, certain statements contained in this press release regarding Pure Vanilla, NVS an/or their respective management’s intentions, hopes, beliefs, expectations or predictions of the future are forward-looking statements. These forward- looking statements are not historical facts and are only estimates or predictions. Actual results may differ materially from those projected as a result of risks and uncertainties, including the financial performance of NVS and Pure Vanilla. Although NVS believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, it cannot give any assurance that their expectations will be attained. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating any forward-looking statements. Certain factors that could cause results and conditions to differ materially from those projected in these forward-looking statements. These factors are not exhaustive. New factors, risks and uncertainties may emerge from time to time that may affect the forward-looking statements made herein. These forward-looking statements are only made as of the date of this press release and NVS does not undertake any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.