LOS ANGELES — www.xbiz.com reports that Lisa Massaro, formerly of Rising Star PR and Dominic Acerra have launched EMM Media, their own full-service public relations firm.

Acerra and Massaro said their firm will focus on “client branding, promotion, marketing and publicity for individuals and companies looking to achieve maximum exposure across all forms of media.”

Massaro said one of EMM Media’s strengths will be its “flexibility.”

EMM Media is launching with a client roster that already includes Seka, Janine Lindemulder, Tabitha Stevens, Gina Lynn, Devon Michaels, Zoe Holiday, Gary Orona and Wild West Entertainment.

Acerra, a photographer, has more than 20 years of experience working behind the scenes in adult including feature dance tours. His background also includes five years of marketing/promotions for KBeech Video, as well as talent such as Brooke Belle, Sophia Lynn and the retired Paulina James.

Massaro helmed the Club Magazine titles as U.S. Editorial Manager for almost 25 years before moving from publishing into public relations, joining the team at Rising Star PR.

Massaro said in early 2012 she plans return to Connecticut to launch the East Coast branch of EMM Media “and solidify the company’s bi-coastal presence.”