MEDIA mogul and porn magnate David Sullivan has launched the UK’s first free-view sex channel on satellite television.

Free Sex TV, which broadcasts between 11pm and 4am, gives viewers unrestricted access to unencrypted adult entertainment.

The Penarth-born publisher of Sport Newspapers, who is a co-owner of Birmingham City Football Club, is hoping to capitalize on the popularity of his adult titles the Daily Sport and Sunday Sport by allowing viewers to “interact” with the papers’ glamour models.

Unlike other existing 18-plus satellite channels, Free Sex TV will appear on television screens after 11pm without the need to register to remove encryption.

Viewers will be incited to make telephone or text calls to the models and the revenue from the calls will fund the channel.

Mr. Sullivan, 54, said, “This is what the public have been dreaming of for years and I feel it is time that I gave something back, so I’ve decided to do it for them. They’ll be able to tune in seven nights a week and see some of the best girls featured, along with up and coming new stars live on their screens for free.”

But Mediawatch-UK, the former National Viewers’ and Listeners’ Association set up in 1965 by the late anti-porn campaigner Mary Whitehouse, hit out yesterday after being informed of Mr. Sullivan’s latest porn venture.

John Milton What more, chairman of Mediawatch, said, “We think this erodes public morals and doesn’t give the right sort of pointers to the accreditation of public decency. It is quite alarming that this channel is going to come on and be there for someone who has not necessarily signed up for it.

“I would be less critical if it was a closed channel, available to those who wanted that sort of thing in the spirit of ‘live and let live’.”