SUNNYVALE, Calif.– FriendFinder Networks Inc. (NasdaqGM: FFN), a leading internet and technology company providing services in the rapidly expanding markets of social networking, social commerce and web-based video sharing, today announced the implementation of a cost reduction initiative to more closely align its cost structure with its new business model.

“As part of our previously announced efforts to reorganize our operations into individual business units, we have taken commensurate steps to reduce our operating cost structure.

“We are confident these actions will enable our individual business units to operate more efficiently, and therefore, in a more cost-effective manner as we focus on growing our revenues,” commented FriendFinder Networks’ Chief Executive Officer, Marc Bell [pictured].

“The overall business environment remains challenging, as we face issues such as softness in the European markets and declining margins in certain countries where JigoCity, our social commerce business unit, operates.

“We are addressing issues at the individual business unit level and are in the process of implementing the necessary changes and enhancements we believe support our effort to improve profitability and increase shareholder value.

“In Europe, for example, we have increased our product offerings and provided more access to alternative payment mechanisms to our customers. At JigoCity, we will focus on our best markets and pace our expansion until the markets improve.”

The cost reduction initiative includes the consolidation of the Company’s offices globally to fewer locations and relocating a number of operations to our main facility in Sunnyvale. In connection with this consolidation, there have been changes to the Company’s workforce across multiple locations. In the first quarter of fiscal 2012, the Company expects to record a total charge of approximately $500,000 attributable mainly to workforce changes, consisting primarily of cash expenditures for separation related benefits. The Company expects these cash expenditures will be paid through May 2012.