Full Circle has re-released its Baby collection of three bullet vibrators, which were originally launched in July 2025. The collection includes the Lil Baby, Mini Baby, and My Baby models, now available in new color options and back in stock for retailers.

The Baby Collection Re-Release

The re-released Baby collection features three distinct bullet vibrators. The Lil Baby is 4 inches long and includes an angled Pleasure Edge tip, available in green and purple. The Mini Baby measures 3.5 inches in length, features a tapered tip, and is offered in teal and purple. The My Baby is the largest of the trio at 5 inches long, characterized by a smooth, rounded tip and a flexible body, available in pink and purple.

Jessica Sav, Full Circle VP of Sales and Marketing, stated that the Baby collection delivers "great vibration without having to cycle through a long list of patterns." Sav also noted that the response to these products demonstrated customer appreciation for their "simplicity, fun colors, and approachable designs." All three styles and six color options are now back in stock and ready for retailers.

For additional information, retailers can visit MiamiDistro.com.

Initial Launch and Product Features

Full Circle Distribution initially launched the Lil Baby, Mini Baby, and My Baby bullet vibrators on July 2, 2025. The launch was announced from Pompano Beach, FL, and Deer Beach, Fla. The collection was designed for "intense stimulation, strong shelf appeal, and high retail turnover," according to Andy Powell, Senior Editor at JRL CHARTS – Sex Toys News. The products were featured by JRL CHARTS Pleasure Products (Sex Toys) and were aimed at adult retailers and boutique buyers seeking "bold, effective sex toys that sell fast and deliver serious value to customers."

These bullet vibrators are engineered for performance, featuring five intensity levels for uninterrupted stimulation. The company representative stated that the collection is "perfect for those who believe more power is always better" and designed specifically for "thrill seekers."

At their initial launch, the bullet vibrators were introduced with specific retail price points: the Lil Baby at $34.99, the Mini Baby at $39.99, and the My Baby at $49.99.

Briana Watkins, VP of Sales and Marketing for Full Circle, commented on the initial launch, stating, "Our mission was to create a bullet vibe that’s as fierce as it is accessible." Watkins added that there is a "huge community of customers who want straightforward, knock-your-socks-off vibration without paying a small fortune." She also mentioned that the collection was made for these customers and for "every retailer who wants to stock a product that pops" with its "stylish, colorful packaging." The packaging was designed to optimize merchandising space and provide a "visual burst of fun and vibrancy."

Retailers can visit ShopFullCircle.com to view the collection.

Display Planograms and Retailer Focus

In January 2026, Full Circle debuted new display planograms for its bullet vibe collection, alongside its jewelry line. These planograms were introduced in Los Angeles. The bullet vibe display specifically showcased the Lil Baby, Mini Baby, and My Baby, emphasizing the colors and design of the vibrators’ packaging.

A company representative noted that the displays highlight "key benefits at a glance, including waterproof construction, powerful vibration, and rechargeable convenience." The tiered layout of the displays is designed to keep products organized and easy to shop, while "prominent header messaging further engages them."

The company has consistently focused on providing products that appeal to retailers. The initial launch emphasized that the collection speaks directly to retailers looking to stock products that sell fast and offer value to customers. The re-release continues this focus by ensuring the products are back in stock and ready for retailers.

Key Facts

  • Full Circle re-released its Baby collection of three bullet vibrators on August 14, 2026.
  • The collection includes the 4-inch Lil Baby, 3.5-inch Mini Baby, and 5-inch My Baby.
  • New color options include green, purple, teal, and pink across the collection.
  • The vibrators were originally launched on July 2, 2025, with five intensity levels.
  • Full Circle introduced display planograms for the bullet vibe collection in January 2026.
  • Jessica Sav is the Full Circle VP of Sales and Marketing.