Full Circle Brands has expanded its product offerings with new vibrator collections, including additions to The Pleasure Company line and a new series of bullet vibes. These launches aim to provide retailers with a diverse range of products featuring varied stimulation styles, accessible pricing, and enhanced shelf appeal.

The Pleasure Company Expands with New Vibes

On September 18, 2026, Full Circle Brands announced the expansion of The Pleasure Company collection, introducing three new vibrators. The new additions, which are now shipping, include the Thrust Me Plus, Feel Me! Wave Wand Vibrator, and Deluxe Wand and Tapper. These products join the Slipper Dolphin Wand Vibrator to complete The Pleasure Company line.

The collection focuses on combining eye-catching presentation with approachable functionality and retailer-friendly pricing. The new styles are presented in pink packaging with gold accents and clear product windows, designed to enhance shelf visibility. A company representative stated that the collection maintains a cohesive look to attract shoppers' attention, while offering consumers multiple ways to explore pleasure.

Steve Savage of Full Circle Brands noted that the new Pleasure Company toys offer features such as an easy-to-grip handle, a suction-cup base, and styles for internal or external stimulation. He also highlighted the packaging and pricing, expressing excitement for retailers to receive these products and meet shopper demands. The mainstream-friendly line was developed with both shoppers and retailers in mind, pairing distinctive product designs with packaging intended to communicate a playful, accessible identity. Full Circle Brands is positioning the assortment at competitive price points, providing stores with options for customers seeking attractive products without moving into premium pricing tiers.

Retailers and distributors can contact Full Circle Brands for ordering information, pricing, and additional details about the expanding assortment via email at [email protected], by phone at (888) 970-6242, or by visiting MiamiDistro.com.

New Bullet Vibrators Launched in 2025

Prior to The Pleasure Company expansion, Full Circle Distribution launched a new trio of bullet vibrators on July 2, 2025. These products, named Lil Baby, Mini Baby, and My Baby, were designed for intense stimulation, strong shelf appeal, and high retail turnover. The collection was featured by JRL CHARTS Pleasure Products (Sex Toys).

These bullet vibrators are engineered for performance, each featuring five intensity levels for uninterrupted stimulation. Retail price points for the new bullet vibes are $34.99 for Lil Baby, $39.99 for Mini Baby, and $49.99 for My Baby. Briana Watkins, VP of Sales and Marketing for Full Circle, stated that the mission was to create a bullet vibe that is both fierce and accessible, catering to customers who desire strong, steady vibration without a high cost.

Sales Team Expansion in the Southeast

In related news, Full Circle Brands announced on September 10, 2026, the addition of industry veteran Andy Eustace to its sales team. Eustace's role focuses on strengthening retailer relationships and expanding the company's presence across the Southeastern U.S. His responsibilities include expanding the company's reach in Virginia, West Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, Alabama, and Mississippi.

Eustace will travel extensively throughout the Southeast, working directly with stores of all sizes. His duties will involve introducing Full Circle Brands' expanding portfolio, supporting existing accounts, and developing new retail partnerships. A representative for Full Circle noted Eustace's extensive industry experience and strong network of retail relationships. Eustace expressed enthusiasm for returning to direct engagement with retailers, highlighting Full Circle Brands' comprehensive range of products.

Key Facts

  • Full Circle Brands expanded The Pleasure Company line on September 18, 2026, with three new vibes: Thrust Me Plus, Feel Me! Wave Wand Vibrator, and Deluxe Wand and Tapper.
  • The Pleasure Company products feature pink packaging with gold accents and clear product windows for shelf visibility.
  • Steve Savage of Full Circle Brands noted features like easy-to-grip handles, suction-cup bases, and options for internal or external stimulation in the new Pleasure Company toys.
  • On July 2, 2025, Full Circle Distribution launched Lil Baby, Mini Baby, and My Baby bullet vibrators, priced at $34.99, $39.99, and $49.99 respectively.
  • Briana Watkins, VP of Sales and Marketing for Full Circle, commented on the bullet vibes, stating they were created for strong, steady vibration at accessible price points.
  • Andy Eustace joined Full Circle Brands' sales team on September 10, 2026, to boost sales and retailer relationships in the Southeastern U.S.