LOS ANGELES — Girls Gone Wild has reported a huge spike in sales from a 30-second commercial for its popular DVD series than ran during a live broadcast of Good Friday Mass at the Vatican. “We may have tapped into a whole new market,” Girls Gone Wild CEO Joe Francis says. “It seems that many of the same people interested in the Pope’s message are also interested in ours.”

The Girls Gone Wild commercial was broadcast throughout the Philadelphia market at 2 a.m. by the Comcast cable network. A Comcast spokesman claims that the commercial was aired inadvertently due to a test of the Emergency Alert System. During such tests, the channel airs regular programming, which in this case included an advertisement for Girls Gone Wild’s “Search for the Wildest Bar in America” DVD.

According to Comcast, the commercial reached the network’s entire local area, but only one person called to complain. Francis says he was pleasantly surprised by the healthy increase in sales due to the Vatican broadcast, and says he was “Happy to have shared an audience with the Pope.”