What new products are included in Hello Nancy's Tennis Collection?

The Tennis Collection includes the Ace Air Suction Massager and the Smash Wand Vibrator.

What are the features of the Ace Air Suction Massager?

The Ace Air Suction Massager is an air-pulse clitoral stimulator with 12 intensity settings and is described as a tennis-ball-shaped vibrator.

What was a key viral moment for the campaign?

A U.S. Open fan's social media post went viral after they realized a special-edition tennis ball they received was actually Hello Nancy’s Ace Air Suction Massager.

What is the price of the Ace Air Suction Massager and the Smash Wand Vibrator?

The Ace Air Suction Massager is priced at $99, and the Smash Wand Vibrator is available for $129.

Hello Nancy Launches Tennis Collection with Viral U.S. Open Campaign

Q: How was the Tennis Collection launched?

The collection was launched through a "Game. Set. O." campaign that included social media marketing, a brunch event, and product seeding.

Hello Nancy introduced its limited-edition Tennis Collection, featuring two new pleasure products, with a viral "Game. Set. O." campaign during the U.S. Open.

Hello Nancy, a sexual wellness brand, launched its limited-edition Tennis Collection during the U.S. Open, featuring two new pleasure products. The collection was introduced through a "Game. Set. O." campaign that included social media marketing, a brunch event, and product seeding.

Tennis Collection Launch and Campaign

The Tennis Collection from Hello Nancy was introduced at the U.S. Open, which concluded last week at Flushing Meadows in New York. The collection includes two new products: the Ace Air Suction Massager and the Smash Wand Vibrator. The Ace Air Suction Massager is an air-pulse clitoral stimulator with 12 intensity settings, while the Smash Wand Vibrator features a tennis-ball head design.

The launch was supported by a "Game. Set. O." campaign, which incorporated social media marketing, a brunch event, and guerrilla-style product seeding. Momo Kashiwabara, co-founder of Hello Nancy, stated that the brand aimed to create something playful, culturally relevant, and distinct from typical sexual wellness product launches. Kashiwabara also noted that the U.S. Open provided an opportunity for the brand's expansion into the wider U.S. market, and expressed excitement about the campaign's public reception and its online virality.

The campaign gained significant attention when a U.S. Open fan's social media post went viral. The fan initially believed a special-edition tennis ball handed out at the match was a souvenir, but later realized it was Hello Nancy’s Ace Air Suction Massager, described as a tennis-ball-shaped vibrator. The fan's post, which read, "They’re handing out these cute little special edition tennis balls at the US Open. ... So it turns out they’re actually tennis ball shaped vibrators from Nancy LOL," was widely reshared across social media platforms and picked up by online press, contributing to a viral moment for Hello Nancy.

Further extending the New York launch, Hello Nancy hosted an exclusive brunch event in the Soho neighborhood of Manhattan. This event gathered 60 creators, media representatives, and sexual wellness professionals. Attendees participated in panel discussions and received a first look at the new Tennis Collection.

Product Details and Promotions

The Ace Air Suction Massager is priced at $99, representing a saving of $100. The Smash Wand Vibrator is available for $129, also a saving of $100. Hello Nancy is offering discount promotions for both products. Customers can use the promo code "ACE25" for the Ace Air Suction Massager and "SMASH25" for the Smash Wand Vibrator to receive a 25% discount.

Hello Nancy is part of the parent company Care & Bloom, which also includes the brand Biird. Hello Nancy's Lem, a lemon-shaped clitoral massager, has sold over a million units since April 2023, with the brand reporting one Lem sold every 23 seconds.

Industry Context and Other Product Launches

The launch of Hello Nancy's Tennis Collection coincides with other new product introductions in the adult industry. On September 16, 2026, CalExotics expanded its Aura collection with three rechargeable bullet vibrators and two dual-action massagers. Orion Wholesale also debuted five new styles from its Cottelli Party line on the same date. Blush introduced the Aurora dildo from its Avant Collection on September 15, 2026, and Womanizer debuted its Liberty 2 Leopard Edition clitoral stimulator on the same day. Honey Play Box appointed Aly Kennel to its sales team on September 14, 2026, and Womanizer also debuted its Womanizer Beauty clitoral stimulator on that date. Svakom introduced a customizable engraving service for its Klitty vibrator on September 11, 2026. Orion Wholesale expanded its NEK line with a new top and shorts on September 11, 2026. XR Brands added five new devices to its Creature Cuties line on September 10, 2026, and LELO introduced its F2S Double Sonic stroker on September 10, 2026.

Key Facts

Hello Nancy launched its limited-edition Tennis Collection during the U.S. Open.
The collection includes the Ace Air Suction Massager and the Smash Wand Vibrator.
The "Game. Set. O." campaign involved social media, a brunch event, and product seeding.
A fan's viral social media post about the Ace Air Suction Massager contributed to the campaign's success.
The Ace Air Suction Massager is available for $99, and the Smash Wand Vibrator for $129.
Discount codes "ACE25" and "SMASH25" offer 25% off the respective products.