VIENNA, Switzerland--(BUSINESS WIRE)--Sex icon and adult film mega-star Jenna Jameson demonstrated her international appeal last weekend, strutting the runway for a good cause at the annual Life Ball 2007 in Vienna, Switzerland, marking Europe’s largest charity event in the fight against HIV and AIDS. The weekend, highlighted by fashion house Heatherette, was filled with money-raising events.
"Being a part of Life Ball 2007 was an incredible honor for me," says Jenna. “HIV and AIDS awareness is a top concern in the adult industry and I felt it was very important for me to show my support towards the non-profit organizations that do their best to combat this overwhelming disease.”
The annual Life Ball event was celebrating its 15th year supporting non-profit organizations with direct support to people diagnosed HIV positive and those afflicted with AIDS.
"We love Jenna so much and to have her come with us to Vienna was incredible,” states Richie Rich, creator/designer, Heatherette. “She strutted down the runway and she has NEVER looked better! The Europeans truly loved her, as do we, and we can't wait to work with her again!!!"
The fashion show catwalk was positioned directly in front of the beautiful Vienna City Hall. Last year the show hosted a crowd of 40,000 enthusiastic onlookers and over 1.5 million dollars were raised on behalf of HIV and AIDS programs.
Jenna was the only adult entertainment star asked to be included in the world-wide Life Ball 2007 event. Jenna’s immense popularity stems from her highly successful crossover into mainstream media avenues. Her renowned company, Club Jenna, which was acquired by Playboy Enterprises in 2006 and her most recent films, Jenna Loves Justin and Janine Loves Jenna has been at the top of AVN’s list of best selling DVDs for months.
Not to mention, Jameson’s New York Times best-selling autobiography, How to Make Love like a Porn Star: A Cautionary Tale (HarperCollins) will be brought out in paperback form this fall. She is also working on a deal to turn the memoirs into a feature film.
For more information on Jenna, please visit www.clubjenna.com.
