JO has launched its new Bake Shoppe Collection of flavored lubricants, featuring dessert-inspired options such as Frosted Cupcake, Orange Creampuff, and Peach Cobbler. The water-based line is designed to offer familiar and approachable flavors to consumers.

Collection Details and Flavors

The Bake Shoppe Collection from JO includes three distinct flavors: Frosted Cupcake, Orange Creampuff, and Peach Cobbler. Each lubricant in the collection is water-based and comes in a 2 oz. bottle. The formulas are FDA-cleared.

The Orange Creampuff flavor is described as combining the taste of bright citrus with velvety vanilla cream, aiming to provide a refreshing and indulgent experience. This particular flavor is formulated without sugar, parabens, or propylene glycol. It is compatible with most body-safe toys and latex condoms.

The collection is inspired by classic bakery desserts, with JO stating that the products are designed to be tasted, felt, and enjoyed. The company emphasizes that the flavors are recognizable and bakery-inspired, paired with the JO formula.

Market Strategy and Retailer Benefits

Timothy Ferencz, JO Director of Sales for North America, stated that flavored lubricants are an effective way for retailers to introduce new shoppers to the category. He noted that the familiar and approachable nature of the flavors in the Bake Shoppe Collection makes them easy to merchandise. Ferencz also indicated that the collection is intended to encourage impulse purchases and provide consumers with a reason to return to the category.

The products are manufactured in the USA and are described as award-winning, made with quality ingredients, and backed by a pleasure guarantee. The 2-ounce bottle size is presented as suitable for travel, overnight stays, or discreet home storage.

Recent Industry Developments

The launch of JO's Bake Shoppe Collection follows several other product introductions and partnerships in the adult industry. On the same day, June 25, 2026, Dollmora Wellness announced a partnership with Our Erotic Journey (OEJ), adding the Zodiac and Cristal Collections to its product catalog. Aneros also debuted its new Soaker accessory for cleaning prostate massagers on June 25, 2026.

Earlier in June, Lovense launched its Control Me feature for livestreams on June 24, 2026. Wicked Sensual Care (WSC) introduced the Natural lubricant from its Simply collection on June 23, 2026. Playharda Wholesale debuted the Hard Nox collection of pleasure products on June 23, 2026.

Nalpac released its 80-page 2026 summer catalog, featuring hundreds of products, on June 22, 2026. Kheper Games debuted its Intimacy Heart Massagers on June 18, 2026. Magic Silk introduced its Rush line of intimate wear on June 18, 2026. Zuzana Kasinski joined Fleshlight on June 18, 2026, to lead the company’s European expansion. Mr. Hankey's Toys debuted the Atlas anal plug and a new size of its Peak prostate dildo on June 17, 2026.

Key Facts

  • JO launched its Bake Shoppe Collection of flavored lubricants on June 25, 2026.
  • The collection includes Frosted Cupcake, Orange Creampuff, and Peach Cobbler flavors.
  • All lubricants in the collection are water-based and come in 2 oz. bottles.
  • The formulas are FDA-cleared and made in the USA.
  • Timothy Ferencz is the JO Director of Sales for North America.
  • The Orange Creampuff flavor is crafted without sugar, parabens, or propylene glycol.