Sexual wellness brand Jo has introduced the Jo Bake Shoppe Collection, a new line of bakery-inspired flavored personal lubricants. The collection, launched on June 25, 2026, aims to provide familiar flavors and trusted performance within the flavored lubricant category.

Collection Details and Flavors

The Jo Bake Shoppe Collection features three dessert-inspired flavors, each available in two-ounce bottles. These flavors are Frosted Cupcake, Orange Creampuff, and Peach Cobbler.

Frosted Cupcake is described as warm vanilla cake layered with smooth vanilla frosting and baked sweetness. Orange Creampuff combines bright citrus with silky vanilla cream and airy pastry notes. Peach Cobbler features slow-baked peaches layered with warm vanilla and buttery crust.

Each product in the collection is built on Jo’s water-based formula and is designed for both oral and intimate use. The lubricants deliver glide and rinse clean with water. The Jo Bake Shoppe Collection products are made without sugar, parabens, or propylene glycol. They are compatible with toys and safe for use with condoms. The formula is FDA-cleared and intended for intercourse. All products are manufactured in the U.S.A. in an ISO-certified facility.

Retailer Strategy and Support

Timothy Ferencz, director of sales, North America, stated that flavored lubricants are an accessible way for retailers to introduce new shoppers to the category due to their familiar and approachable flavors. Ferencz noted that with the Bake Shoppe Collection, the focus was on recognizable bakery-inspired flavors combined with the Jo formula that retailers are already familiar with. This approach is intended to create a collection that is easy to merchandise, encourages impulse purchases, and provides consumers with a reason to return to the category.

The Jo Bake Shoppe Collection is supported by various resources for retailers. These include retail-ready merchandising materials, digital marketing assets, and sell-in tools. These materials are designed to assist retailers in introducing the collection and driving consumer engagement both in-store and online.

The Jo Bake Shoppe Collection is currently available through authorized distributors and retail partners. Retailers can contact their preferred distributor or a Jo representative for information regarding ordering, merchandising support, and marketing materials. Further information is available at ShopJo.com.

Key Facts

  • The Jo Bake Shoppe Collection was launched on June 25, 2026.
  • The collection includes three flavors: Frosted Cupcake, Orange Creampuff, and Peach Cobbler.
  • Products are water-based, FDA-cleared, and manufactured in the U.S.A. in an ISO-certified facility.
  • The lubricants are free of sugar, parabens, and propylene glycol.
  • Timothy Ferencz is the director of sales, North America.
  • Retailers are supported with merchandising materials, digital marketing assets, and sell-in tools.