The Eden Japan Adult Expo 2026, a business-to-business trade exhibition focused on the adult industry, is scheduled to take place in Tokyo from May 27-29, 2026. The event aims to facilitate connections between global adult product manufacturers and East Asian markets.
Event Overview and Objectives
The Eden Japan Adult Expo 2026 will be held over three days, from May 27 to May 29, 2026, at the Tokyo Ryutsu Center in Tokyo, Japan. This exhibition is positioned as Japan’s sole professional B2B trade exhibition dedicated to the adult industry. Organizers EDEN JAPAN Co., Ltd. and HAO YU GROUP intend to foster the growth and revitalization of the Japanese adult industry through this international trade event for adult products.
The event is expected to feature approximately 250 brands from both domestic and international markets. Another projection indicates over 150 participating companies will showcase their offerings within a 5,000 square meter exhibition space. Visitor attendance is anticipated to be around 20,000, with an alternative projection of 10,000 visitors. The expo is designed as a business negotiation platform specifically for B2B interactions.
The exhibition will bring together adult product manufacturers, distributors, and brand owners seeking direct access to the Japanese and East Asian markets. Exhibitors from Japan, South Korea, China, and various European brands are slated to present innovations, emerging trends, and technologies influencing the global adult industry. Japan's consumer market is highlighted as an area of opportunity for companies pursuing international growth. European brand owners are reportedly exploring local partnerships and agent agreements, underscoring Japan's role as a gateway to the broader Asia-Pacific region.
The event was announced on January 9, 2026, and also on November 13, 2025. Adult FYI published news of the event on May 31, 2026. ETO also listed the event in its industry events calendar.
Organizational Efforts and Health Initiatives
Eden Japan has assembled a professional team with extensive experience in the Japanese market. This team has allocated resources towards inviting potential buyers. Advertising placements have been executed across 90 major Japanese advertising media outlets to promote the campaign. The organizers aim to provide an efficient trade exhibition platform to assist in expanding channels within the Japanese adult products market.
To encourage global collaboration and participation, EDEN JAPAN ADULT EXPO is offering a 50% discount on 10 exclusive booth slots specifically for European and American brand merchants. This initiative is intended to provide an entry point for new market exploration, strategic networking, and brand visibility in Asia. The source material notes that most European countries have visa-free entry to Japan.
The event is supported by over 20 organizations and includes industry media such as ChinaSexQ, ETO, EAN&ELINE, SIGN, and Sugextions. Mary Lin is available for inquiries.
During the exhibition, the civic organization "STD Consultation Lab" will serve as an official advisor. This organization plans to provide information on sexually transmitted infection prevention, offer guidance on testing, and operate an awareness booth. Their participation is intended to contribute to a secure environment for attendees and exhibitors.
In collaboration with the industry magazine "Yuyake Taishu," a nationwide audition will be conducted to select an official ambassador. The selection process will involve document and photo screening, reader and web voting, and a final review. The chosen ambassador for 2026 is expected to undertake public relations activities and participate in event appearances.
Key Facts
- Event Dates: May 27 - May 29, 2026
- Location: Tokyo Ryutsu Center, Tokyo, Japan
- Expected Exhibitors: Approximately 250 brands, or over 150 participating companies
- Anticipated Visitors: Approximately 20,000, or 10,000 visitors
- Organizers: EDEN JAPAN Co., Ltd. and HAO YU GROUP
- Focus: Professional B2B trade exhibition for the adult industry
