Glendale, CA – Kick Ass Pictures has announced a new program for retailers. The company will provide free signage and t-shirts to any store that wants to create a Kick Ass section.
The program was tested at the Video Dimensions store just north of Chicago. Kick Ass Pictures produced a sign custom-sized to their display rack, and the rack was filled with all of Kick Ass’s series.
Store employees also got black t-shirts featuring the company’s distinctive yellow starburst logo to raise awareness of the brand.
“It worked like a charm,” Video Dimensions manager Donna Tietz said. “We saw an immediate boost in sales. Kick Ass makes a lot of great product in different niches. Placing it all together in one place made it easy for the customer, who didn’t have to go looking for Barefoot Confidential in the foot fetish section, or the Cum Eating Cuckolds in the… well, we don’t even have a section for that yet, but customers buy it when they see it.”
“I’m ecstatic that this worked so well for Donna,” said Kick Ass president Mark Kulkis. “I built this company catering to niches. At this point in our history we literally have something for everyone, so any customer who passes a Kick Ass section will find something to float his boat. I think customers also appreciate our guarantee of only all-natural girls in all our movies.”
Retailers interested in getting signage and t-shirts to create their own Kick Ass section should contact Scott, VP of sales, at (800) 765-1220 or email at [email protected].
Kick Ass Pictures is based in Glendale and is the only porn company in the world to guarantee all-natural girls in all their productions.
