Such was his style you knew a Peter Gowland photo instantly.

from www.latimes.com – Peter Gowland, whose exuberant, sun-drenched swimsuit photos and self-designed large-format cameras helped define glamour photography for six decades, has died. He was 93.

Gowland died March 17 at his Pacific Palisades home of complications from surgery for a broken hip, said his wife of 68 years, Alice.

The son of actors Gibson Gowland and Sylvia Andrew, Gowland was born in Hollywood on April 3, 1916, and grew up on motion picture sets. After attending Hollywood High School, he worked as a dress extra — often in tuxedos and other formal wear — in movies.

His interest was in being behind the camera, however.

Gowland prowled the studios learning lighting techniques and, sneaking his Rolleiflex camera onto the sets by hiding it in a lunch bag, shot portfolio pictures of fellow actors during breaks in production.

He met Alice Adams when one of her boyfriends asked Gowland to take a picture of her for him. The pair went out together for the first time on Dec. 7, 1941, the day Japan bombed Pearl Harbor. “It was a date that lived in infamy,” he later joked. Two weeks later, they eloped to Las Vegas.

Later, Gowland worked for three years as an engineering cinematographer for North American Aviation. When World War II escalated, he was drafted, eventually running a U.S. Army Air Forces photo lab in Germany.

Back in California, Alice Gowland began selling copies of pinup photos her husband had shot on the beach. When Gowland was discharged from the military in 1946, the pair launched their glamour photography business.

Throughout the rest of Gowland’s career, his wife was at his side. She handled picture sales and cataloged the more than 100,000 negatives he shot. She also assisted in the studio and helped put Gowland’s skimpily attired models at ease.

In time, Gowland would shoot more than 1,000 magazine covers. He lectured on glamour photography throughout the United States and Europe and was the author of 26 books on photography.

Gowland and his wife built their home on Rustic Canyon’s Hightree Road in 1955, designing it to include an airy photo studio, a dressing room for models, two offices and two photo labs. A swimming pool was outside the studio’s sliding wall; a year-round stream in front of the house provided a woodsy backdrop for pictures.