Who has been appointed as the new sales director for the Americas at Lovehoney Group?

Simon Smith has been appointed as the new sales director for the Americas at Lovehoney Group.

What is Lovehoney Group's primary business activity?

Lovehoney Group's primary business activity covers retail sale via mail order houses or via the Internet, according to SIC code 47910.

When was Lovehoney Group incorporated and what was its previous name?

Lovehoney Group was incorporated on December 1, 2006, and previously operated under the name LOVEHONEY INTERNATIONAL LIMITED.

How many individuals does Lovehoney Group currently employ?

Lovehoney Group currently employs 235 individuals.

Lovehoney Group Appoints Simon Smith Sales Director Americas

Q: What was Simon Smith's previous role at Lovehoney Group?

Simon Smith previously led the company's B2B team through a period of transformation.

Lovehoney Group welcomes Simon Smith back as Sales Director for the Americas, bringing his expertise in B2B transformation and strategic growth to the company.

Lovehoney Group has appointed Simon Smith as its new sales director for the Americas. Smith previously led the company's B2B team through a period of transformation, which saw the business evolve from We-Vibe to WOW Tech and eventually become Lovehoney Group in 2021.

Smith's Return and Strategic Vision

Simon Smith's appointment as Sales Director for the Americas marks a significant return to Lovehoney Group. According to a company representative, Smith previously played a key role in guiding the B2B team through a substantial period of change. This transformation encompassed the evolution of the business from its origins as We-Vibe, through its rebranding as WOW Tech, and ultimately its establishment as Lovehoney Group in 2021.

Stephanie Keating, Lovehoney Group Sales and Marketing Director, expressed enthusiasm for Smith's return. She described him as an exceptional commercial strategist and a respected colleague and friend to many within the company and among its retail partners. Keating noted that the team has missed Smith's energy and expertise, stating that his return to lead the North American B2B business feels natural and that the company is looking forward to the next chapter with him.

Smith himself commented on his return, stating that it feels like coming home. He expressed excitement about working again with the company, its sales and marketing team, and its customer base. Smith indicated that there are significant opportunities ahead and that he aims to drive growth, strengthen partnerships, and create value for customers.

Lovehoney Group's Business and Operations

Lovehoney Group is a private limited company incorporated on December 1, 2006, with company number 06016233. Its registered office address is 100 Locksbrook Road, Bath, BA1 3EN. The company's nature of business is primarily defined by SIC code 47910, which covers retail sale via mail order houses or via the Internet. Previously, the company operated under the name LOVEHONEY INTERNATIONAL LIMITED from December 1, 2006, to March 8, 2012.

The company currently employs 235 individuals. The management team includes Alice Little, Head of Online Trading, based in Bath, GB; Sandy Hagin, Management Accountant, based in Bristol, GB; and Simon Boice, Head of Digital Performance Marketing, also based in Bath, GB. Hasan Abdulaziz serves as a Netsuite Developer in Bournemouth, GB, and Cecilia Forfitt is a Production Editor in Bristol, GB.

Lovehoney Group's most recent accounts were made up to December 31, 2024, with the next accounts due by September 30, 2026. The company's next confirmation statement is due by December 13, 2026, following the last statement dated November 29, 2025.

Recent Company Activities and Industry Presence

Lovehoney Group has been active in recent industry developments. The company participated in the RHS Chelsea Flower Show with an installation titled 'Lovehoney Presents: Aphrodite’s Hothouse,' a collaboration with Plants By There. This exhibit featured 69 Lovehoney products and aimed to bring sexual wellness into mainstream conversations. The installation, designed by James Whiting, founder of Plants By There, received a Gold medal and was noted as one of the most talked-about exhibits of the show.

The company's LinkedIn page indicates a following of 19,798 users. Recent posts highlight initiatives such as the "Plants and Pleasure" exhibit, emphasizing the integration of sexual wellness into broader cultural discussions. The company also thanked its partners, including Plants By There, Malvern Garden Buildings Ltd, and individuals like Calum McCloskey, Laura Quick, Jo Connarty, Kata Pál, Kayleigh Sampson, and Althaea Sandover, for their contributions to the project.

In related industry news, other companies have announced new product launches and distribution deals. Orion Wholesale has introduced new styles from its Cottelli Lingerie and You2Toys lines, as well as its Svenjoyment undergarment line. Honey's Place has partnered with Paradise to distribute its Illumination line of app-controlled vibrators. Honey Play Box has debuted its Kai Pro stroker, and Kheper Games has released flavored lollipops. Magic Silk has expanded its Love line of lingerie. Male Power was featured on "Saturday Night Live." COTR, Inc. has acquired trademark ownership of its brands Le Wand, b-Vibe, and The Cowgirl.

Key Facts

Simon Smith has been appointed Sales Director for the Americas at Lovehoney Group.
Smith previously led Lovehoney Group's B2B team through a transformation from We-Vibe to WOW Tech to Lovehoney Group.
Lovehoney Group Limited was incorporated on December 1, 2006, and its primary business is retail sale via mail order or the Internet.
The company employs 235 people, with key management roles including Head of Online Trading, Management Accountant, and Head of Digital Performance Marketing.
Lovehoney Group recently participated in the RHS Chelsea Flower Show with an exhibit focused on sexual wellness.
The company's registered office is located at 100 Locksbrook Road, Bath, BA1 3EN.