LOS ANGELES — Bringing his extensive experience in strategizing business-to-business and business-to-consumer campaigns for mainstream and adult clients, Mark Hovanec joins Plan 9 Media Group as its director of marketing.

Hovanec has over 10 years of experience in the adult and Internet industries. Hovanec graduated from Loyola Marymount University’s prestigious film and television school and worked in Fortune 250 companies specializing in business-to-business and business-to-consumer marketing. During his tenure in the Internet and gay adult industry, Hovanec developed peer-to-peer webcam sites, membership and community websites, search engine optimization and affiliate programs, advertising and marketing strategies, marketed and produced award winning programs and spearheaded the re-branding of several companies.

“An effective publicity campaign coupled with the right marketing push can make all the difference in raising a company’s stature among its peers in the industry and among the consumers,” he said.

“I’m very pleased to be working with experienced publicists like Wayne Hentai and Shari Beaumont, who value what good marketing can bring to their clients.”

Hentai, Plan 9 Media Group cofounder, said Hovanec’s expertise in marketing and e-commerce will round out the services Plan 9 Media Group offers its clients.

“Mark’s done outstanding work and we’re sure he can bring his talent, skill and experience to help our clients gain sales and market share,” Hentai said. “He understands the adult business, where it’s going and how companies can grow their business in this competitive environment. Shari and I are very pleased to have him on board.”

Beaumont, Plan 9 Media Group cofounder, added, “Mark’s addition to Plan 9 Media Group means that we aren’t just another publicity firm. The three of us can more effectively coordinate our PR and marketing efforts by integrating our strategies, offering our clients opportunities for tremendous growth.”

For more information contact [email protected].