pjur showcased its new pjur Organic Intimate Flavors Oral Delights Gel at the 15th annual eroFame trade show in Amsterdam, Netherlands, from September 30 to October 2. The company reported significant interest from trade visitors in the new water-based gel, which expands pjur's existing Organic portfolio.

pjur's Presence at eroFame

The international sexual wellness industry gathered in Amsterdam for the eroFame trade show, providing pjur an opportunity for direct engagement with partners and customers. The new pjur Organic Intimate Flavors Oral Delights Gel was a central focus of pjur's trade show presence. The company stated that the product attracted considerable interest from trade visitors.

pjur utilized the event to strengthen existing partnerships, establish new contacts, and discuss current developments within the Sexual Wellness industry. Alexander Giebel, CEO and founder of pjur, noted that eroFame is an important opportunity for personal engagement with international partners and customers, and that direct feedback is particularly valuable. He expressed satisfaction with the interest in pjur Organic Intimate Flavors and the discussions surrounding this new product category.

New Product Details: Oral Delights Gel

The pjur Organic Intimate Flavors Oral Delights Gel represents an expansion of pjur's Organic portfolio into a new product category. This water-based gel was specifically developed for oral sex, foreplay, and sensual massages. The new product range is available in four flavors: Strawberry, Cherry, Caramel, and Vanilla. These new Intimate Flavors complement existing products in the Organic range, including pjur Organic Touch, pjur Organic Fresh, and pjur Organic Care.

Historical Context of pjur at eroFame

pjur has a history of exhibiting at eroFame, with previous appearances highlighting different product lines and brand developments. In 2016, pjur exhibited at eroFame in Hannover, Germany, from October 5-7, where it received three awards: Best Lube Company of the Year from Sign Magazine, and Best Branding and Best Product Line — Consumable for its pjur MAN line from EAN Magazine. Products featured at that time included MAN Xtend Cream, MAN Steel Gel, and Superhero Strong Performance Sprays. Alexander Giebel stated that these products were oriented towards a male target group, focusing on those seeking "an extra dose of manliness." The company also reviewed the layouts for pjur Woman Toy Clean and pjur Woman Toy Lube, rebranding them as pjur Toy Clean and pjur Toy Lube to target both men and women. The pjur Group also presented reviewed display lines, which were well-received, leading to many orders at the booth. In 2016, pjur also held a raffle with prizes including new Apple Watches with pjur yellow wristbands, with winners including Elizabeth Vela Moreno from Grutinet, S.L. and Matthias Müller from the eroFame organizational team.

In 2022, pjur impressed retailers at the eroFame trade show with a massive stand featuring a modern new look for the brand and the introduction of a new product range. The stand moved away from its traditional yellow and black color scheme to a new palette, along with a new pjur logo and the claim "Feel the Real." This new look was intended to be carried forward in future pjur projects and campaigns. At the 2022 event, pjur exclusively unveiled the pjur INFINITY range, a premium lubricant available in silicone and water-based versions, supplied in a glass bottle with a pump dispenser. The company also received an award for "Brand Development of the Year" at the 2022 eroFame trade show.

Key Facts

  • pjur showcased its new pjur Organic Intimate Flavors Oral Delights Gel at the 15th eroFame trade show.
  • The trade show took place in Amsterdam, Netherlands, from September 30 to October 2.
  • The new Oral Delights Gel is water-based and developed for oral sex, foreplay, and sensual massages.
  • It is available in Strawberry, Cherry, Caramel, and Vanilla flavors.
  • Alexander Giebel, CEO and founder of pjur, highlighted the value of direct feedback from partners and customers at eroFame.
  • pjur has previously won awards at eroFame, including "Best Lube Company of the Year" and "Brand Development of the Year."