WASSERBILLIG, Luxembourg — Pjur has introduced its Intimate Flavors Oral Delight Gel, a new product in its Nature line. The water-based gels are formulated with 99% natural, vegan ingredients and are available in Cherry, Strawberry, Vanilla, and Caramel flavors.

Product Details and Availability

The Intimate Flavors Oral Delight Gel is part of Pjur's Nature line, emphasizing natural ingredients. A Pjur representative stated that the gels are water-based and contain 99% natural, vegan ingredients. The available flavors include Cherry, Strawberry, Vanilla, and Caramel.

Pjur founder and CEO Alexander Giebel commented on the development process, stating that the company took time to develop a flavored line without compromising core standards. Giebel noted that the research and development team focused on addressing common issues in the category, such as artificial aftertastes, sticky residues, and overly sweet formulations. The goal with Pjur Nature Intimate Flavors was to create a natural, considered formula that combines sensory enjoyment with expected product quality.

The product is scheduled to launch in October and is currently available for pre-order. Additional information can be found on pjur.com.

Pjur's Focus on Natural and Conscious Formulations

Pjur's introduction of the Intimate Flavors Oral Delight Gel aligns with a broader trend of consumers being more aware of ingredients in and on their bodies, including intimate care products. The company's Nature line emphasizes vegan, skin-friendly formulations. Pjur's commitment to natural purity and quality is also evident in products like pjur med NATURAL, a water-based personal lubricant of non-animal origin with pure vegetable glycerin. This product is made without synthetic colors, fats, paraffins, perfumes, or added flavors and is formulated for sensitive skin. It is also 100% vegan and suitable for daily use and erotic toys.

Pjur aims to improve love life and quality of life by helping individuals rediscover passion and joy, enjoy carefree sex, and increase sexual well-being. The company encourages self-knowledge and embracing sex life free from taboos, believing that a fulfilled sex life contributes to self-confidence and overall quality of life.

Recent Pjur Innovations

The launch of Intimate Flavors Oral Delight Gel follows other recent product introductions from Pjur. In March 2026, Pjur launched its Man Lust stimulation gel in North America. This product was developed for men seeking heightened arousal experiences. Pjur Man Lust features a formula with natural Paracress (Spilanthol), which creates an intense tingling sensation lasting up to 15 minutes. The gel is designed for use on the external intimate area, and it also nourishes and refreshes the skin. Its water-based formulation ensures compatibility with common toys. Alexander Giebel stated that Pjur Man Lust reflects the company's values of innovation, quality, and responsible development, combining a premium formulation with proven effectiveness and a new level of enjoyment tailored for men.

Pjur has also engaged in initiatives such as "CELEBRATE QUEERNESS," which celebrates the freedom to embrace sexuality and shape intimacy. This initiative highlights openness, respect, and the diversity of lived sexuality, aligning with Pride Season and Anal August. Selected Pjur products support a range of intimate needs and experiences with formulations designed for comfort, confidence, and reliable performance.

Key Facts

  • Pjur debuted its Intimate Flavors Oral Delight Gel from its Nature line on September 3, 2026.
  • The gels are water-based and contain 99% natural, vegan ingredients.
  • Available flavors include Cherry, Strawberry, Vanilla, and Caramel.
  • Pjur founder and CEO Alexander Giebel stated the product addresses common challenges like artificial aftertastes and sticky residues.
  • The product is available for pre-order and will launch in October.
  • Pjur also launched its Man Lust stimulation gel in North America on March 2, 2026.