LAS VEGAS — Passion Parties once again leads the sensual products industry, as the first and only company to have a 100 percent phthalate-free toy line. The organization made the announcement during its 16th annual convention, as part of its continued commitment to provide the latest innovations in sexual health and wellness. Passion Parties is North America’s leading in-home party-plan company specializing in sensual products and romance accessories.

“Health and safety are very important to Passion Parties and our consultants,” said Pat Davis, chief executive officer and company president. “We listened to our customers and found healthier products to help them explore their passion.”

Phthalates are chemicals that are often used in adult toys to make them softer and more pliable. The plasticizers are found in many products including pharmaceutical medicines, personal care products, and cosmetics. The potential dangers of phthalates and the consumer use of adult toys containing phthalates has been the subject of much debate. A government sponsored clinical study researched the issue, and found no conclusive scientific evidence that phthalates are harmful or pose any significant health concerns in these applications. Despite the fact that no risk has been proven, Passion Parties feels that women should have choices and is pleased to offer phthalate-free options to its customers.

Davis continued, “In addition to offering the newest trends in sensual products, Passion Parties provide a fun, comfortable environment for women to learn about their bodies. With this knowledge, they are able to communicate their desires to their partners.”

At Passion Parties, trained consultants provide sexual health information and product tips at confidential in-home gatherings that are entertaining, educational and fun. The comfortable atmosphere creates the “Ultimate Girls Night In.” At the female-only gatherings, the consultant showcases a wide selection of passion products including: sensual touch, edibles, lingerie and adult toys. Attendees can view, taste, and touch products before they buy.

“Because our company is for women by women, we understand the unique needs of females. We provide a range of options to help any woman spice up her relationship with her partner,” Davis stated. Passion Parties was the first company in the party-plan industry to offer separate catalogues showcasing foreplay accessories and adventurous adult toys. On average, the company’s catalogue contains more than 400 passion products and accessories.

The cornerstone of Passion Parties’ product line is the RomantaTherapy™ collection, which was developed exclusively by Passion Parties. It includes sensual body products to transition the busy woman from the stress of the day to the romance of the evening. The company’s top-selling product is the Pure Satisfaction™ UniSex Enhancement Gel, a topical gel that intensifies orgasms in women and men.