BOCA RATON, Fla. — Continuing to remain at the forefront of technology and innovation, Penthouse announces the launch of the PENTHOUSE 3D Channel. This new channel will feature original adult-oriented programming each month shot in native high definition and 3D. The company’s commitment to 3D draws on the strengths of Penthouse’s unique expertise in content delivery, movie making and technological acumen.

“We started shooting in 3D this past summer, and have significantly invested to perfect 3D production quality,” said Marc Bell [pictured], CEO of FriendFinder Networks.

“Consumer excitement for 3D content is high, and Penthouse is the one studio that can rely on its broad expertise to deliver 3D in a manner unmatched by any other branded entertainment company.”

PENTHOUSE 3D will compliment the already successful and growing PENTHOUSE HD Channel lineup covering over 30 platforms in more than 15 countries, reconfirming Penthouse’s long standing position as the leader in entertainment and emerging media. Now, more than ever, the viewer will have choices to enjoy and explore all versions of Penthouse content in conjunction with the growing range of available cutting edge technologies.

The PENTHOUSE 3D Channel is expected to be available to system operators for broadcast to the general public in the second quarter of 2011.