pjur has announced its 2026 Black Friday Sales Contest for retail sales associates in the United States and Canada, following a 30th-anniversary sales contest and gift campaign launched in 2025. The 2026 contest is open for registration as of October 8 and will run from November 2 to December 4, rewarding sales performance during the holiday shopping season.
2026 Black Friday Sales Contest Details
The 2026 Black Friday Sales Contest is designed for retail sales associates across North America. Participants can earn points by selling pjur products and uploading sales receipts through a dedicated contest platform. Each eligible product is assigned a specific point value, and participants can monitor their progress on a live leaderboard throughout the competition.
In the United States, the contest features separate categories for full-time and part-time sales associates. Canadian participants will compete in a single category. Weekly recognition will be given to top performers, and one grand prize winner will be announced in each country at the conclusion of the contest.
Alexander Giebel, CEO and founder of pjur, stated that retail partners and their sales teams are an important part of pjur's success. He noted that these teams understand pjur products and customer needs, assisting customers in finding suitable options. Giebel described the contest as a way to acknowledge their work and provide an additional incentive during the Black Friday season.
Key dates for the 2026 pjur Black Friday Sales Contest include registration opening on October 8, the contest beginning on November 2, registration closing on November 6, and the contest ending on December 4. Winners are scheduled to be announced on December 14. Retail sales associates in the United States and Canada can register starting October 8.
2025 30th Anniversary Campaigns
The 2026 Black Friday contest follows pjur's 30th-anniversary celebrations in 2025, which included a sales contest and a gift campaign. The 30th-anniversary sales contest for retail sales associates began on April 1, 2025. This contest allowed associates to enter sales of pjur products to earn points and compete for prizes. The top three prizes in both the full-time and part-time categories included a MacBook Air, an iPad Air, and Beats Studio Pro Wireless Headphones, in addition to pjur products.
The 30th-anniversary sales contest was launched at the Altitude trade show, held from March 17 through 19, 2025, in Las Vegas. This event served as a platform for pjur to introduce the sales contest and a special gift campaign for retailers. The contest was open to retailers in the USA and Canada, offering them the opportunity to collect points with each sale to win prizes such as a MacBook Air or an iPad Air.
Alongside the sales contest, pjur also initiated a gift-with-purchase promotion for US retailers, which commenced on April 14, 2025. As part of this campaign, with every order of a 100 ml bottle of pjur ORIGINAL, retailers received a 30 ml bottle of pjur AQUA NAKED to provide to their end customers.
Alexander Giebel, pjur founder and CEO, commented on the 30th-anniversary campaign, stating that it aimed to strengthen the trust and loyalty built over three decades. He highlighted pjur's long history in the industry, attributing it to consistent high-quality standards for products, which has convinced retailers and customers for decades. Giebel also noted that the planned campaigns, particularly the sales contest, were a way to thank retailers for their loyalty over the years, acknowledging their role in pjur's success and 30th anniversary.
Company Background and Product Focus
pjur, based in Wasserbillig, Luxembourg, has been associated with quality and innovation for 30 years. The company's products include personal lubricants. The sales promotions and contests, such as the 2026 Black Friday Sales Contest and the 2025 30th Anniversary Sales Contest, target adult retail, adult stores, adult products, adult lifestyle, and adult novelties sectors.
The company's focus on retailer loyalty and customer satisfaction has been a recurring theme in its promotional activities. The contests are designed to engage retail sales associates directly, recognizing their role in product sales and customer interaction.
Key Facts
- pjur launched its 2026 Black Friday Sales Contest for North American retail sales associates.
- The 2026 contest runs from November 2 to December 4, with registration opening October 8.
- In 2025, pjur marked its 30th anniversary with a sales contest and a gift-with-purchase campaign.
- The 2025 anniversary contest offered prizes including a MacBook Air, iPad Air, and Beats Studio Pro Wireless Headphones.
- Alexander Giebel is the CEO and founder of pjur.
- pjur is based in Wasserbillig, Luxembourg, and operates in Ottawa, Canada, and Los Angeles, United States.
