Pjur and Orion collaborated at Germany's Deichbrand Festival 2026, engaging over 55,000 visitors with interactive experiences and educational activities focused on sexual wellness. The partnership aimed to connect with a diverse audience beyond traditional retail environments, utilizing playful brand moments and direct consumer touchpoints.

Festival Engagement and Interactive Experiences

The Deichbrand Festival, one of Germany’s largest music festivals, hosted Pjur and Orion, who implemented various activities combining entertainment and brand experience. The festival, featuring artists across rock, pop, hip-hop, electronic music, and punk, provided an environment for brands to connect with a community that celebrates individuality and shared experiences.

At the Orion festival booth, Pjur and Orion focused on interactive engagement. A wheel of fortune allowed participants to win products, including Pjur SachetCards, offering a relaxed and informal introduction to the brand. A mobile testing station was also available, inviting visitors to explore the Pjur Lust range and learn about the products directly on site.

Birte Fulde, Head of Brand Marketing at Orion, led pelvic floor classes. These sessions shared knowledge about body awareness and sexual wellness in an understandable and humorous way, aiming to open new perspectives for visitors. The activities implemented by Orion added interactive program elements to the festival experience, fostering dialogue around sexual wellness.

Creative Giveaways and Brand Visibility

In addition to the interactive experiences, specially designed temporary tattoos were distributed to festival guests at the Orion booth. Pjur contributed two designs for these tattoos, which proved popular with visitors. Many of these tattoos were applied directly on site and were visible on numerous visitors throughout the entire festival weekend. This initiative created additional touchpoints with the brand that extended beyond the booth itself.

The activation at Deichbrand Festival 2026 is part of a long-standing partnership between Pjur and Orion. Both brands aim to connect with consumers through shared experiences in environments that promote openness, individuality, and self-expression. Jennifer Parry, Brand Director at Pjur, stated that the partnership enables them to bring sexual wellness into new contexts and reach people authentically. Parry also noted that the Deichbrand Festival provided a setting to demonstrate that education, high-quality products, and festival fun can go hand in hand.

Key Facts

  • Pjur and Orion partnered at the Deichbrand Festival 2026 in Germany.
  • The festival attracted over 55,000 visitors.
  • Activities included a wheel of fortune with product giveaways and a mobile testing station for Pjur products.
  • Birte Fulde, Head of Brand Marketing at Orion, conducted pelvic floor classes on body awareness and sexual wellness.
  • Specially designed temporary tattoos, with two designs from Pjur, were distributed at the Orion booth.
  • Jennifer Parry, Brand Director at Pjur, commented on the long-standing partnership and the festival's role in promoting sexual wellness education.