Pjur recently participated in the Queer Edition of "Love at First Slide" in Cologne, Germany, an event focused on queer dating. This engagement is part of Pjur's ongoing support for the LGBTQIA+ community throughout 2026.

"Love at First Slide" Queer Edition

The Queer Edition of "Love at First Slide" took place at Bumann & SOHN in Cologne. The event, sponsored by STAY Vodka, brought together members of the queer community, including several well-known creators.

At "Love at First Slide," friends act as matchmakers for their single acquaintances. They introduce their single friends through short, creative PowerPoint presentations. These presentations combine humor, personal anecdotes, and insights into each person's character.

The concept involves one to two friends delivering a six-minute presentation explaining why their single friend would be an ideal partner. The presentations cover aspects such as what defines the individual, their unique traits, passions, and quirks. Some presentations were structured like German lessons, analyzing friends as literary characters. Others described friends as their own universes, inviting the audience on a journey. Approaches ranged from celebratory tributes to direct honesty, including videos and images. The spectrum of presentations included both affectionate portrayals and candid sincerity.

As part of its collaboration, Pjur provided goodie bags for VIP guests and sachet cards for all other attendees. Pjur had previously collaborated with STAY Vodka at an influencer event linked to the Sex Now exhibition at NRW Forum Düsseldorf.

Pjur's 2026 Community Engagement

Pjur has supported a range of Pride and queer community events throughout 2026. This engagement demonstrates a commitment to visibility, diversity, and acceptance. The company's activities included product presence, event sponsorships, and a Q4 campaign focused on celebrating queerness.

Jennifer Parry, Brand Director Pjur, stated that Pride creates visibility, but diversity, acceptance, and respect should not be limited to a single season or specific events. Parry indicated that these values are integral to Pjur's brand identity and define the company's stance. Pjur views its commitment to the queer community as a long-term attitude, made visible through collaborations with partners.

Throughout 2026, Pjur supported various community, cultural, and fetish events across Germany, Sweden, and the US. These activities included product activations, partnerships, and on-site presence.

Specific events supported by Pjur in 2026 include Cologne Fetish Pride, Rave the Planet Parade in Berlin, and the Pines Party in the Hamptons. The company also had a presence at Christopher Street Day (CSD) events in Cologne, Düsseldorf, and Berlin. Pjur supplied sachets at CSD Saarbrücken.

At Cologne Fetish Pride in May, Pjur provided products and surprise packages for the winners of the Mr. Fetish NRW 2026 election. This participation was reported on June 2, 2026.

For CSD Cologne, which saw approximately 1.5 million visitors at its parade, media personality Luca Valentino represented Pjur. In Berlin, Pjur featured its own truck in the CSD parade. The "Lola Land" ensemble represented Pjur at various events surrounding CSD Düsseldorf.

Pjur also joined the Spartacus Truck at the Berlin Pride parade, also known as Christopher Street Day Berlin. This partnership, reported on July 28, 2026, involved Pjur supporting the event with a curated product selection and brand presence. Pjur provided Back Door SachetCards as giveaways, along with pjur Back DoorRelaxing, pjur Original, and pjur analyse me! Relaxing products.

The brand also participated in smaller community formats, including the Olivia Jones Summer Party, the Gay and Lesbian Street Festival Berlin, and KOSI.MA in Mannheim. Pjur's engagement continues into Q4 with the "Celebrate Queerness" campaign, which includes an interview with drag queen and entertainer Margot Schlönzke.

Ongoing Commitment to Diversity

Pjur's year-round engagement with the LGBTQIA+ community demonstrates how values of diversity and inclusion can extend beyond products into a brand's wider activities. The company's support for events like "Love at First Slide" and various Pride celebrations reflects this ongoing commitment.

For more information, Pjur's website can be visited, and the company can be followed on X.com.

Key Facts

  • Pjur attended the Queer Edition of "Love at First Slide" in Cologne, Germany.
  • The event was sponsored by STAY Vodka and took place at Bumann & SOHN.
  • Pjur provided goodie bags for VIP guests and sachet cards for other attendees.
  • "Love at First Slide" features friends introducing single pals via creative PowerPoint presentations.
  • Pjur has supported numerous Pride and queer community events throughout 2026, including CSD events in Cologne, Düsseldorf, and Berlin.
  • Pjur's 2026 engagement includes product presence, event sponsorships, and a Q4 "Celebrate Queerness" campaign.