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PMG to Conduct Nationwide Search for a 2010 Penthouse Magazine Model

LAS VEGAS — Hospitality and nightlife leader PURE Management Group (PMG) will host a contest at world-famous PURE Nightclub inside Caesars Palace Las Vegas in which participants will compete to be the subject of a Penthouse magazine photo shoot and for an opportunity to be included in an upcoming issue of Penthouse magazine.

On November 7 and December 5, PURE Nightclub will host two preliminary rounds where women will compete in pageant-style challenges to vie for the chance to make it to the final round of competition, which will be held on January 8, 2010. Taya Parker, [pictured] 2009 Penthouse Pet of the Year, is scheduled to host both qualifying rounds.

Finalists will be selected by a panel of industry experts and will be judged on a number of categories including presentation, looks, energy/excitement and audience appeal. Each finalist and one guest will be provided with roundtrip transportation to Las Vegas for the final competition, a hotel room at the Luxor Las Vegas and dinner at Company Kitchen & Pub House.

“We are thrilled to be conducting this contest to look for a Penthouse
magazine model,” said Michael Gilmartin, director of public relations for PMG.

“We think Penthouse is one of America’s most popular men’s magazines and with this contest PURE Nightclub will help provide the opportunity of a lifetime for one lucky winner.”

Female contestants must be 21 years of age or older and can come to PURE
Nightclub on November 7 or December 5, beginning at 6:00pm to enter for a
chance to compete in the preliminary competition starting at 11:30pm. The
final event will be held at PURE Nightclub starting at 11:30pm on January 8, 2010. Finalists must be present on competition dates in order to be eligible to win the photo shoot. For more information on the Penthouse photo shoot contest and the complete rules of entry, please visit
www.purelv.com/rules/.

Over the past eight years, PMG has grown to become one of Las Vegas’ top
nightlife companies and has built a reputation of excellence with the
undeniable success of its venues, including PURE Nightclub and LAX Nightclub.

With the popularity of Aura at the Atlantis Resort in the Bahamas, PMG
continues to expand its portfolio while providing the very best in nightlife and entertainment to its patrons.

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