Pornhub is encouraging creators to upload safe-for-work (SFW) content, citing internal data that indicates growing audience demand for non-explicit videos and potential benefits for creators, including new revenue streams and expanded reach.

Pornhub Highlights SFW Content Growth and Creator Opportunities

Pornhub has released data on safe-for-work (SFW) content, emphasizing its potential advantages for creators. These benefits include directing traffic to other platforms, expanding fanbases, and maintaining a presence in regions where adult content is geoblocked due to age verification laws. The company's most recent Year in Review report for 2025 showed significant increases in traffic for several SFW categories.

Podcast traffic increased by 327 percent, gaming traffic rose by 283 percent, and music traffic saw a 62 percent gain. The search term "SFW" also experienced a 114 percent increase. Additionally, searches for "SFW ASMR" and "SFW dance" increased by 56 percent and 72 percent, respectively.

A Pornhub representative stated that the data reflects an expanding idea of what visitors seek on the platform and presents a clear opportunity for creators. The representative noted that existing Pornhub creators can convert this demand into additional revenue alongside their adult content. New creators to the platform can reach audiences looking for a wider range of videos on one of the world’s most visited platforms.

The representative also highlighted that this reach extends to select regions where Pornhub is currently restricted, as SFW videos can still surface for visitors in those areas, strategically connecting creators with audiences they might not otherwise access.

Expanding Creator Monetization and Audience Engagement

Alex Kekesi, Vice President of Brand and Community at Pornhub, stated that Pornhub serves as a cultural access point where creators can build an audience around their full range of interests. Kekesi added that creators invest time, creativity, and resources into their content, and SFW uploads provide another way for them to earn from the broader scope of what they create, including content they may have published elsewhere, giving it a second life and generating more income.

Pornhub is inviting both adult and mainstream creators to upload SFW content such as podcasts, gaming streams, tutorials, and interviews. To qualify as SFW, videos must not contain nudity or explicit material and must not be intended to arouse. Acceptable formats include cooking, fitness, travel, gaming, humor, education, and lifestyle content.

Creators can now earn advertising revenue from SFW views and direct audiences to their fan sites, subscription platforms, and other paid channels. A Pornhub representative suggested that offering steady traffic and platform stability during a period of bans and deplatforming from traditional streaming and social media platforms makes it an optimal time for creators to consider adding Pornhub to their content monetization strategies. The representative reiterated that the demand for SFW content on Pornhub is clear and growing.

Non-explicit content, which Kekesi stated is not intended to replace X-rated videos but rather complement existing content libraries, will be featured across video pages, search results, recommendations, Pornhub’s various categories, and Shorties, its scrollable vertical video feed.

Creator Examples and Platform Stability

Sweetie Fox, known for gamer cosplay, has uploaded SFW content to Pornhub. In September, she posted a video of herself playing Minecraft fully clothed, which surpassed 1 million views in less than a month. Fox has also performed as a sex-hungry vault dweller from Fallout and as Lara Croft "The Dick Rider." One of her popular character videos garnered 12 million views.

Other examples of SFW content include Zara Dar teaching about "physics-informed neural networks" and Jenna Starr sharing her cooking preferences, such as steak and potatoes. These examples illustrate the range of non-explicit content that is gaining traction on the platform.

Pornhub's initiative to invest more in SFW content aims to leverage the growing interest in these categories, as viewers seek to engage with performers beyond their adult roles. The platform aims to provide stability for creators during a time when other platforms may be implementing bans or deplatforming.

Key Facts

  • Pornhub is encouraging creators to upload safe-for-work (SFW) content.
  • Podcast traffic increased by 327 percent in 2025, gaming traffic by 283 percent, and music traffic by 62 percent.
  • Searches for "SFW" rose 114 percent, "SFW ASMR" by 56 percent, and "SFW dance" by 72 percent in 2025.
  • SFW videos must contain no nudity or explicit material and must not be intended to arouse.
  • Creators can earn advertising revenue from SFW views and direct audiences to other platforms.
  • SFW videos can surface in regions where adult content is geoblocked due to age verification laws.