PR veteran Sue Procko has announced an online masterclass titled "Mastering Your Red Carpet Moment," designed to equip talent with the knowledge to navigate red carpet events. The initial classes will focus on adult talent, offering guidance on essential terminology, posing, and media interaction.

Masterclass Details and Focus

The "Mastering Your Red Carpet Moment" online masterclass is taught by entertainment industry veteran Sue Procko. The curriculum covers essential carpet terminology, how to pose, where to focus energy, and what attire to wear and avoid. Attendees will also receive insider tips on working with media outlets, maximizing coverage, and conducting interviews. The class aims to teach participants how to leverage their photos and press coverage for lasting impact after an event.

The first two classes are specifically designed for adult talent. These sessions are scheduled for January 7 at 6 p.m. PT and January 10 at 5 p.m. PT. Enrollment for these online events is limited, and the cost to sign up is $50. Registration is available at "Mastering Your Red Carpet Moment."

Procko stated that she has overseen numerous red carpets and observed that talent often lacks the assumed knowledge to navigate these events effectively, regardless of whether it's for the Emmys or an indie film premiere. She emphasized the importance of sharing fundamental red carpet etiquette to empower talent to maximize their significant moments.

Sue Procko's Background and Experience

Sue Procko is an entertainment industry veteran with over 30 years of experience in public relations. She is described as a red carpet veteran who has produced hundreds of high-profile events. Procko pioneered the red carpet for the AVN Awards.

Procko founded SPPR, Inc., an award-winning, full-service public relations agency, in 1992. The company specializes in the promotion of all facets of the entertainment and branding industries. SPPR, Inc. was recognized as one of the Top 25 Public Relations Companies in LA for 2014 by the Los Angeles Business Journal. The agency is based in Culver City, CA.

SPPR, Inc. emphasizes that securing media coverage requires more than just well-written press releases or eye-catching materials. The agency highlights the importance of creative pitches, a database of strong contacts, persistent follow-up, and personal relationships. SPPR, Inc. states it has over two decades of public relations experience in the entertainment and branding industries, cultivating contacts and offering clients a high level of exposure and acting as an industry resource.

Clients of SPPR, Inc. have been featured in major national and local publications, including U.S. News & World Report, Entertainment Weekly, Variety, The Hollywood Reporter, and Deadline. Clients have also appeared on television programs such as CNN, Entertainment Tonight, EXTRA, Access Hollywood, E! News Live, Dateline, and 60 Minutes. The agency also notes that its media giveaways have garnered national coverage and that its reputation within the online community is unmatched.

Awards Season Context

The announcement of the masterclass comes as awards season begins, with the Golden Globes scheduled to kick off on January 5. The period leading up to major awards shows will feature numerous red carpet events, which hundreds of individuals will attend. While many nominees have experience walking a red carpet, Procko's masterclass aims to provide the experience and knowledge to optimize their appearances.

Key Facts

  • PR veteran Sue Procko announced an online masterclass titled "Mastering Your Red Carpet Moment."
  • The masterclass will teach essential carpet terminology, posing, energy focus, attire, media interaction, and leveraging press coverage.
  • The first two classes, focused on adult talent, are scheduled for January 7 at 6 p.m. PT and January 10 at 5 p.m. PT.
  • Enrollment for the online classes is limited and costs $50.
  • Sue Procko founded SPPR, Inc. in 1992, an award-winning public relations agency specializing in the entertainment and branding industries.
  • Procko has over 30 years of experience in public relations and pioneered the red carpet for the AVN Awards.