Eden Prairie, MN. – Today, 30 Watt celebrated its incredible press campaign with a trip to the Dairy Queen Grill & Chill.
“The 2010 Prank Packs, iArm, Pet Petter and Family Blankeez, have been featured everywhere this holiday– CBS News Sunday Morning, Gizmodo, NPR, CNET, PC World, AOL. Nothing says celebration like enjoying Oreo Cookie Blizzards on a frigid December Minnesota day,” said Ryan Dolan, co-founder, 30 Watt. Previously, Mr. Nordby teamed with The Onion to design the first ever fake gift boxes.
Prank PacksTM are gift boxes that appear to house the most ridiculous products imaginable.
“The real gift is placed inside, then wrapped.” said Arik Nordby, co-founder and Creative Director, 30 Watt.
“Then you just sit back, watch them open it and revel in their half-hearted enthusiasm!” “And with six box sides of unique humor, it gets passed around and really helps move Aunt Linda’s party along.”
30 Watt introduced the iArm, the Pet Petter and Family Blankeez which have been featured by NPR, Gizmodo, Fast Company, Neatorama and other savvy outlets.
