BARCELONA, Spain -- Private Media Group Inc. a worldwide leader in premium-quality adult entertainment products, services and Internet content, today announced that it will launch a secure, high-quality TV Channel and Video-On-Demand (VOD) service on a new, state-of-the-art broadband site, http://www.privatetv. tv. Through an agreement with Alfa Audiovisuales S.L., the new service, which is powered by proprietary technology, enables broadband subscribers to watch the TV Channel and stream or quickly and easily download full-motion,full-screen, DVD-quality Private titles. Both TV and VOD can be watched on the consumer's TV screen through a simple cable connection. The new service has unique back-office capability to allow rapid integration with third party networks, giving Private access to additional revenue streams through licensees. The content on offer is competitively priced and payment is securely and discreetly effected by micropayment and credit card. State of the art digital rights management ensures revenue integrity. The TV Channel will at first be offered in Spanish, with English soon to follow. Additional language options will be implemented, starting with German and eventually including all languages in which Private currently providescontent. TV programming will be in six hour blocks including: Adult Industry News, Interviews, Behind the Scenes, News Coverage of Special Events and Financial News Coverage of Private and the Adult Entertainment Industry. The VOD Service offers streaming or downloading of full-motion, full-screen, DVD-quality movies. Downloaded movies are accessible for a period of 48 hours and include the ability to pause, rewind and fast-forward. The Company is not expecting to incur any significant additional fixed costs or expenses in relation to the service. Berth Milton, President and CEO of Private Media, commented: "We are very excited about being able to offer consumers our own TV Channel and all of Private's substantial and growing catalogue in a cutting-edge, user friendly,digital format. The immediate availability of content in DVD quality, coupled with discreet and secure methods of payment provides a new level of purchase convenience for customers." Milton continued: "It is becoming clear that broadband is reshaping the global entertainment market; new entrants are inundating the industry and rattling established players. Content providers such as ourselves are suddenly able to close deals at fair margins with a much wider spectrum of delivery networks. Meanwhile, we are getting closer to the end consumer, which benefits us all."