Chatsworth, CA — PURE PLAY MEDIA sets out to enhance their Direct To Retail (D2R) business model by capitalizing on the sales force, industry strength and track record of International Video Distributors. Effective November 1, IVD will serve as PURE PLAY’s exclusive sales and shipping agent.

As the adult business landscape continues to evolve, PURE PLAY made this strategic decision to involve IVD in its master plan to grow as an established powerhouse in the adult distribution arena. Pure Play Media put into action the D2R business model more than a year ago with confirmed retailer success. To continue this growth in the adult sector, executives looked into additional methods to enhance such progress.

Choosing to partner with IVD was the result of this forward-thinking analysis. Founded 25 years ago on a solid sales and shipping optimization model, IVD has become the global leader in video distribution. Allied with IVD, PURE PLAY places itself at the forefront of DVD distribution.

Commenting on the new partnership is Pure Play Media CEO, Richard Arnold:

“By going Direct To Retail we center our attention on the many retailers and chains going direct to the source, offering one of the largest libraries of studios and genres to choose from. With the addition of IVD, this business model will not alter; instead, it will be greatly enhanced. We’re simply making it easier for retailers, most of whom already deal with IVD, to order our product using IVD’s sales reps. IVD offers a large, highly trained and experienced sales staff, sizeable warehouses and a high-tech delivery system. We are excited to see this new pairing take off!”

“We have the infrastructure already in place to provide superior customer service and satisfaction. Our fill-rate is among the highest in the industry and our three centrally located warehouses ensure fast, reliable delivery. PURE PLAY understands that opening their hugely popular studios and lines to 3rd party distributors lowers their ability to provide incentives to adult retailers. IVD sales representatives have the product knowledge and experience to translate effective sales techniques into increased profits across the board,” adds Alexandra Hayes, IVD’s PR Manager.

It’s been an immensely busy year for Chatsworth, CA-based PURE PLAY. This news follows on the heels of the inking of successful distribution deals with several studios, including Europe’s Private Media Group, Immoral Productions, Homegrown Video, HellHouse, Swank Digital, Edward James, and more. In addition, Pure Play already represents some of the biggest brands in the adult video market: Seymore Butts, Naughty America, The Score Group, Silver Sinema, Hundies, Suze Randall, Cousin Stevie, Asia Bootleg, Pink Moon Digital, Liquid London, Suite 703, and Pink Lotus.

For PURE PLAY MEDIA sales and marketing inquiries, contact Frank Laposta at [email protected].

PURE PLAY MEDIA’s full library of studios, log on to: www.pureplaymedia.com