NYC- As freezing temps grip the country, there’s one thing that girls from Rick’s Cabaret hope everyone will leave out of their wardrobes: fur.

And to show how passionate they are about being compassionate, several sexy girls of the premier chain of upscale gentlemen’s clubs have stripped down in PETA’s hot new ad campaign, “We’d Rather Go Topless Than Wear Fur,” which is the first of its kind.

All seven girls featured in the ad were on hand to unveil the campaign in person at Rick’s Cabaret in NYC this week, and they were joined by none other than “Vivid Girl” Savanna Samson.

The ad, which was shot by top photographer Andrea Blanch, will run in the top men’s magazines and can be seen at all the Rick’s Cabaret clubs. Rick’s Cabaret International, Inc. (www.ricks.com), is publicly traded on NASDAQ (RICK).

For more information about the campaign please visit Peta.org