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LOS ANGELES — Mainstream TV and soon a major motion picture are re-shaping America’s attitude toward sex toys.

At the XBiz adult product convention, “Sex Toy Dave” Levine will moderate a discussion with the largest manufacturers of adult products about the effect celebrities are having on the sex toy industry. Celebrities, TV shows, and a Fifty Shades of Grey movie are rapidly changing the way Americans think of sex toys, and this shift in attitude is having a big effect on sales.

Discussion moderator “Sex Toy Dave” Levine knows about the power of celebrity from the big boost his site sextoy.com got from being on three seasons of Bravo’s Millionaire Matchmaker and other reality shows.

Susan Colvin, the owner of the largest American sex toy manufacturer will discuss how her partnership with Dr. Laura Berman got her product line on an episode with Oprah.

Tom Stewart, the owner of SportSheets, owns the largest manufacturer of BDSM friendly products which are now taking off since Fifty Shades of Grey hit the market.

Dave will also talk to an owner of Doc Johnson who makes rubber molds from pornstar celebrities like Sasha Grey and Jenna Jameson. The panel will further discuss whether actress Alicia Silverstone endorsing an environmentally-friendly vibrator is the start of a new trend of celebrity endorsements and whether Trojan’s mainstream advertising and public giveaways are also the start of something new.

The convention will be held at the Sofitel Hotel in Hollywood, CA and the seminar takes place January 9 at 11AM PST. (www.novelty.xbiz360.com/schedule.php)

More info about Dave Levine: www.sextoydave.com

PR Newswire (http://s.tt/1xHol)