The Sexual Wellness Professional Alliance (SWPA) will host "The AI Ladder," a free three-part webinar series designed to assist adult retailers in integrating artificial intelligence into their daily operations. The series, led by Zondre Watson, general manager of technology and analytics for Ero-Tech (Secrets Adult Boutiques), commenced in November 2026 and will continue into 2027.

Series Overview and Objectives

The "The AI Ladder" webinar series aims to demonstrate how AI can be applied in real retail environments, starting with foundational concepts. The series description indicates that participants will learn to utilize AI to enhance business operations. Watson will guide participants through creating an AI assistant, customizing it to their store's needs, and providing the information needed to generate more relevant results. The series will explore practical applications of AI, including automating repetitive tasks, streamlining workflows, and improving operational efficiency.

Watson stated that AI is becoming a practical tool for retailers, and that the real value comes from teaching it how their business runs. Watson also expressed excitement to partner with SWPA to provide retailers with a clear, step-by-step method to begin using AI for their stores.

Session Details and Schedule

The first session, titled "Ask, Then Teach," was scheduled for Thursday, November 19, at 11 a.m. PT and was conducted via Zoom. This session focused on creating an initial AI assistant, configuring it to meet a store's specific requirements, and providing the necessary information to generate relevant results. Attendees received a handout and step-by-step instructions to begin implementing these practices.

The series will continue in 2027 with two additional sessions. Session 2, "Build," is planned for Q1 2027 and will explore the development of more capable AI tools and workflows for businesses. Session 3, "Schedule," set for Q2 2027, will cover how to schedule and streamline recurring tasks using AI.

The webinars are free to attend. Registration for the series is available on "The AI Ladder" sign-up page.

Key Facts

  • The Sexual Wellness Professional Alliance (SWPA) is hosting "The AI Ladder" webinar series.
  • The series is free and consists of three parts.
  • Zondre Watson, general manager of technology and analytics for Ero-Tech (Secrets Adult Boutiques), leads the series.
  • The first session, "Ask, Then Teach," took place on Thursday, November 19, at 11 a.m. PT via Zoom.
  • The series aims to help adult retailers incorporate artificial intelligence into their daily operations.
  • Two additional sessions, "Build" and "Schedule," are planned for Q1 and Q2 2027, respectively.