The Rub PR has achieved a three-peat at the Urban X Awards, securing the Most Popular Adult PR Agency award for the third consecutive year in 2026. This marks their third win at the event, following previous victories in 2025 and 2026.
The Rub PR's Consecutive Wins
The Rub PR, an adult public relations firm, was recognized with the Most Popular Adult PR Agency award at the 2026 Urban X Awards. This win represents their third consecutive victory in this category, a "three-peat" for the company.
Erika Icon, owner and publicist of The Rub PR, was present at the event. Icon stated that this was their third Urban X Awards win and expressed excitement about the achievement. She also noted the cheering when the winner of Most Popular Adult PR Agency was displayed on screen and expressed gratitude for the success of many of their clients.
In 2025, The Rub PR also won the Most Popular Adult PR Agency award at the Urban X Awards. That year, the company additionally received the award for Most Supportive Sponsor. Icon commented on the honor of winning for a second time, highlighting that the award was voted on by the industry and fans. She also thanked Giana for the show and the red X trophy.
The 2025 Urban X Awards show took place at the Regent Theater in Downtown Los Angeles on August 17.
2026 Urban X Awards Event Details
The 2026 Urban X Awards ceremony was held at the Regent Theater in Downtown Los Angeles. The venue hosted numerous adult stars and creators on the red carpet. Ivan and Chocolate Goddess served as hosts for the event. The ceremony featured performances by multiple musical artists, and comedian Pink Foxx provided entertainment.
Awards were presented both on stage and displayed on screen, with a Mistress of Ceremonies making announcements. The Most Popular Adult PR Agency award, won by The Rub PR, was among those shown on screen.
Information regarding a complete list of winners for the 2026 Urban X Awards is available at urbanxweekend.com/winners. To learn more about The Rub PR and its client roster, individuals can visit therubpr.com. The Rub PR can also be followed on X.com.
Recent Industry News
The adult industry saw several other notable releases and events around the same time as the 2026 Urban X Awards. On August 27, 2026, Angela White starred with Alex Jones in "More Games," the latest release from Vixen Media Group studio imprint Deeper. Also on August 26, 2026, Lily Blossom performed her first gangbang in "Hotel Vixen: Season 3" from Vixen Media Group (VMG) studio imprint Blacked.
Eva Maxim and Zariah Aura headlined "Salacious TS Encounters 4" from Mile High Media studio imprint TransSensual, released on August 26, 2026. Marie Fox and Rebel Rhyder topped Richard Mann's "World of Mann: Gangbangs" from Evil Angel, also released on August 26, 2026. Naomi Korae performed her first studio B/G/G alongside Kitty Chow and Arin Jones in a scene from TeamSkeet’s "Family Strokes" series, released on August 26, 2026.
Earlier in the week, on August 25, 2026, Angellica Good starred with Angel Santana in a release from TransAngels. Pure Taboo premiered "The Doctrine," a post-apocalyptic drama written and directed by Seth Gamble, on August 25, 2026. Bree Sky starred with Enzo East in a release from Family Strokes’ "Sis Loves Me" series, also on August 25, 2026. Jewelz Blu and Gray Perrier starred in "Risky Frisky Realtor," the latest release from Transfixed, on August 25, 2026.
On August 24, 2026, Elegant Angel debuted "Hailey Rose Is Titwoman," a showcase featuring Hailey Rose in the role of "Titwoman" in the latest iteration of Elegant Angel's signature showcase series.
Key Facts
- The Rub PR won Most Popular Adult PR Agency at the 2026 Urban X Awards.
- This marks The Rub PR's third consecutive win in this category, achieving a "three-peat."
- Erika Icon is the owner and publicist of The Rub PR.
- The 2026 Urban X Awards were held at the Regent Theater in Downtown Los Angeles.
- In 2025, The Rub PR also won Most Popular Adult PR Agency and Most Supportive Sponsor at the Urban X Awards.
- Ivan and Chocolate Goddess hosted the 2026 Urban X Awards, with entertainment by Pink Foxx.
