Huntington Beach- Tito Ortiz, who held the Ultimate Fighting Championship light-heavyweight title, is founder, chief executive and de facto drill sergeant of Punishment, a line that's heavy on camouflage, stars, eagles, military-stencil style lettering and other martial motifs on $20 T-shirts, $60 fight shorts and $41 hoodies at such chains as No Fear.
Last week his Huntington Beach company unveiled its first foray into button-front woven shirts, and Ortiz says future seasons will build toward an entire Punishment wardrobe, including neckwear and denim. And Ortiz apparently has another product extension on the way; it was recently reported that former adult film star Jenna Jameson, his girlfriend of two years and frequent model for the women's line, is expecting the couple's first child. www.punishmentathletics.com
