Issue a press release with bad punctuation, this is what happens.

from www.radaronline.com – Ronni Chasen, a well-known Hollywood publicist, was shot five times before she crashed her Mercedes-Benz in Beverly Hills early Tuesday, leading to her death, RadarOnline.com has exclusively learned.

Chasen, 64, was shot while driving until she crashed into a light-pole around 12:30 a.m.

RadarOnline.com was first to break the news of the victim’s identity. After our initial story, authorities later confirmed the news to other media outlets.

In addition, an employee of Chasen’s public relations/marketing firm – Chasen and Co. – told RadarOnline.com that police told him Tuesday that the victim was Ronni.

Police initially called to the scene said the victim – only described as a woman in her 60s – was “in and out of consciousness but breathing,” but a second look from firefighters called to the location determined she’d been shot multiple times. She was subsequently taken via ambulance to Cedars-Sinai Medical Center, where she was pronounced dead.

Chasen had worked as a publicist since 1973, according to iMDb, with high-profile films on her resume such as including 1989’s Driving Miss Daisy and 1994’s Lolita. Other movies she’d promoted included The Swan Princess, Rich In Love and Stay Tuned. Other films she did work for, according to PRNewswire, included Cocoon and Cocoon II, The Verdict, On Golden Pond, Baby Boom, Rocky III and Rocky IV, Music Box and Robin Hood: Prince of Thieves.

In February 1993, she had been named senior vice president of worldwide publicity at MGM.

“I was both delighted and surprised when MGM approached me about this position,” Chasen told PRNewswire following the appointment in 1993.

“I’ve given this very careful thought, and, although I will miss working with my personal clients on a day-to-day basis, I look forward to this new opportunity with great enthusiasm … this will be a very exciting period for the company, and I am delighted to join the MGM team.”

MGM executive Ashley Boone called Chasen “one of the most respected publicity executives in the business” with “strength and expertise in developing, positioning and executing productive motion picture campaigns.”

Chasen was also active in community affairs, having lent her talents to organizations including Women in Film, the Academy of Motion Picture Arts and Sciences and The Big Sisters of Los Angeles.

More from www.radaronline.com – The apartment belonging to murdered Hollywood publicist Ronni Chasen was being searched for clues by the Beverly Hills police crime lab on Tuesday, approximately 10 hours after her shocking murder.

RadarOnline.com was at the scene of Chasen’s West Los Angeles apartment as a crime lab worker arrived and went inside with a video camera and crime kit. Police told RadarOnline.com that they were searching for any evidence at Chasen’s home that might help the investigation.

“Hopefully we will know more once we have completed this,” a police source who did not want to be identified by name told RadarOnline.com.

RadarOnline.com was first to report the sad news that Chasen, a well-known Hollywood publicist was murdered in Beverly Hills, shot five times while driving her Mercedes. The mystery of who killed Chasen and why is a sad topic of conversation among her friends and colleagues.

Hours after the murder, a bloody tissue still marks the spot where Chasen, was found with multiple gunshot wounds at around 12:30 am Tuesday.

Chasen, 64, crashed her Mercedes E350 vehicle into a pole after being gunned down in an execution-style murder near Sunset Boulevard and North Whittier Drive in Beverly Hills, California.

Police tape has cordoned off the area, while glass and other debris remain on the road, scattered for up to 50 feet, near where Chasen was found.

Security cameras are attached to many of line the multi-million dollar homes on the street, but it’s unclear if the murder was caught on tape.

Cops investigating the murder are trying to determine if the shooting was random, or Chasen was targeted.

“Anything’s possible,” said Lt. Tony Lee of the Beverly Hills Police Department.

One local resident near the 800 block of North Whittier Drive, who asked not to be identified, told a RadarOnline.com reporter at the scene that he overhead the crash, but did not call 911.

“I didn’t hear any gunshots,” the homeowner said.

There were at least two reports of multiple gunshots in the Benedict Canyon area at about that time, according to one videographer at the scene

Chasen worked as a publicist on films such as Driving Miss Daisy, Lolita and Robin Hood: Prince of Thieves. She was the head of MGM’s worldwide publicity at one time and also a stalwart at Rogers & Cowan.

Police say they have no suspects and are asking the public’s help in solving the killing.

Hollywood publicist Steve Jaffe, who worked with Chasen on a number of projects, described her as “such a great lady”.

“She was a very dear friend and colleague,” he told RadarOnline.com.

“Such a great lady – and so completely dedicated to her work and the movies and filmmakers she represented.

“It’s such a shocking loss. My wife, Susan Blakely, is an Oscar voter so about this time of year we would see her a lot at screenings and luncheons she arranged. Ronni treated people with great respect. It seems incredible that she would die in such a violent fashion. Our last call was about this great Robert Duvall film, Get Low, produced by Dean Zanuck and David Gundlach. Ronni will be greatly missed.”

Colleague Howard Bragman, a high-profile Tinsel town publicist, said: “She had a lot of class, a lot of style and a lot of intelligence. She was just very, very well-respected.”