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from www.ktla.com - Condom makers could soon have some stiff competition in the form of so-called "Viagra Condoms."

Researchers at biotech firm Futura Medical have figured out how to implant an erection-boosting gel into condoms, the Wall Street Journal is reporting.

The product is currently named CSD500, however, it has been licensed to Durex and will likely get a more marketable moniker.

The condoms are aimed at men who struggle to maintain an erection while wearing a condom.

Volunteers have been testing out the product in clinical trials.

The condoms could be on the shelves by the end of the year if approved by European regulators.