Kristin Zuri-Godskind has been appointed Regional Sales Manager for Sportsheets, bringing 18 years of experience in the adult industry to the role. Her new position, announced on September 30, 2025, will focus on strengthening distributor relationships and expanding retail training initiatives.

New Role at Sportsheets

Sportsheets, an innovator in BDSM and intimate play products, announced Kristin Zuri-Godskind's appointment as Regional Sales Manager on September 30, 2025. Zuri-Godskind's career spans adult retail, merchandising, sales, product education, and distribution, accumulating over 18 years of experience in the pleasure products industry.

Julie Stewart, CEO and owner of Sportsheets, stated that Zuri-Godskind "embodies our belief in the power of strong partnerships" and will help "build new bridges and open fresh opportunities for the brand." Zuri-Godskind expressed her enthusiasm for joining Sportsheets, describing the company as "legendary, with a strong reputation and an incredible team." She looks forward to contributing her expertise and learning from colleagues.

In her new capacity, Zuri-Godskind will concentrate on enhancing distributor relationships, expanding retail training programs, and increasing Sportsheets' market presence.

Industry Experience and Philosophy

Zuri-Godskind's 18 years in the pleasure products industry have provided her with a comprehensive perspective, shaped by experience in retail, merchandising, management, distribution, sales, product education, and manufacturing. She described Sportsheets as a "dream company" and a brand she admired even before joining, noting its "well-made, approachable" products that facilitated customer conversations.

Her approach to sales is rooted in building relationships. Zuri-Godskind stated that she enjoys interacting with people and that her enthusiasm for products makes selling feel like helping customers find solutions. She credits mentors such as Nicole Talley of Wicked Sensual Care for teaching her about confidence, independence, and self-belief. Lisa Hanna from Maia Toys, whom Zuri-Godskind refers to as her "industry momma," guided her transition from retail into distribution and manufacturing.

Josh Ortiz of XR Brands influenced Zuri-Godskind's approach to education and training, particularly his commitment to thorough subject knowledge and audience connection. Other industry colleagues, including Kim Card of Lovehoney Group, Brent Aldon of Aneros, and Nicole McCree of Classic Brands, provided support during her first training session as a manufacturer representative. Cheri Curry has been a source of advice, while Rob Novinger of Channel 1 Releasing provided an environment for professional and personal development. She also admires Kim Faubel of COTR for her fearlessness and authenticity.

Zuri-Godskind noted the industry's willingness to support its members, stating, "I wouldn't be where I am today without the generosity, encouragement and friendship of so many incredible people."

Industry Evolution and Future Outlook

Over her nearly two decades in the business, Zuri-Godskind has observed a significant transformation in the adult industry. She recalls a time when customers would discreetly visit adult stores due to stigma and misinformation surrounding pleasure products. Today, she notes the mainstream availability of sexual wellness products and open discussions about pleasure on social platforms.

Zuri-Godskind views this shift as validation for an industry that has promoted sexual wellness, consumer education, and product innovation for decades. She sees these products as "tools for self-care, self-expression, connection and overall well-being."

At Sportsheets, Zuri-Godskind is exploring new areas, including participating in product brainstorming sessions, an experience she had not had previously. She considers this participation a highlight, making her feel like a "valued member of the team."

Her career philosophy emphasizes relationships, challenges, and opportunities for growth rather than a single achievement. Being recognized among XBIZ’s Women in Adult is one such moment, which she described as "a little surreal" given her admiration for many women in the industry who have served as mentors, role models, and friends.

Zuri-Godskind's immediate goal is to further develop her role at Sportsheets, strengthen customer relationships, and contribute to the company's future. Her guiding philosophy involves staying curious, continuously learning, and leaving each place better than she found it. She believes success is measured by "the relationships you've built, the lives you've touched and whether you've continued to become a better version of yourself."

Key Facts

  • Kristin Zuri-Godskind was appointed Regional Sales Manager for Sportsheets on September 30, 2025.
  • She brings over 18 years of experience in the adult industry, including retail, merchandising, sales, product education, and distribution.
  • In her new role, Zuri-Godskind will focus on strengthening distributor relationships, expanding retail training, and amplifying Sportsheets' market reach.
  • Sportsheets is based in Huntington Beach, CA.
  • Julie Stewart is the CEO and owner of Sportsheets.
  • Zuri-Godskind has been recognized among XBIZ’s Women in Adult.