Sportsheets has announced the appointment of Donavon Dartez as its new general manager. This leadership change was reported on June 30, 2026, from Huntington Beach, California.

New Leadership at Sportsheets

Donavon Dartez brings over 25 years of executive leadership experience to Sportsheets. His background includes work in consumer products, lifestyle brands, wholesale distribution, global sourcing, and business operations. Dartez has held senior leadership positions at Fossil Group, Volcom, DC Shoes/Quiksilver, Etnies, and Element Brand. Most recently, he served as vice president of operations and business development and operating partner to the founder at QWW, Inc.

Julie Stewart, CEO and owner of Sportsheets, commented on Dartez's appointment. She stated that Dartez possesses a combination of business acumen, operational leadership, sales expertise, and entrepreneurial experience. Stewart noted that Sportsheets has established its reputation over more than three decades through innovation, strong customer relationships, and a willingness to create categories. She expressed excitement about Dartez joining the team to strengthen the company's foundation, pursue new opportunities, and continue delivering innovation as Sportsheets grows and evolves.

Dartez also shared his perspective on joining Sportsheets. He stated that he was attracted to the company's history of creating products and categories that have influenced the industry. Dartez expressed his excitement to collaborate with Julie, Kelly, and the Sportsheets team to build upon this legacy, strengthen partnerships, and guide the company's next phase of growth. He also indicated his anticipation of meeting partners at ANME to discuss future opportunities.

Sportsheets is scheduled to debut its new Signature collection at the ANME trade show in Burbank next month, as reported on June 25, 2026.

Dartez's Extensive Industry Background

Dartez's career includes significant roles across various sectors. His experience spans several well-known brands, indicating a broad understanding of consumer markets and operational complexities. At Fossil Group, Volcom, DC Shoes/Quiksilver, Etnies, and Element Brand, Dartez held senior leadership positions. His role at Etnies was specifically as Director of Sales, as reported in a Malakye Now update. His most recent position at QWW, Inc., involved dual responsibilities as vice president of operations and business development and operating partner to the founder.

This background suggests a comprehensive skill set that includes managing diverse business functions, from product development and distribution to strategic partnerships and operational efficiency. The mention of global sourcing in his experience also points to an understanding of international supply chains and market dynamics.

Sportsheets Management and Operations

Sportsheets International, Inc. employs 16 individuals. The management team includes Julie Stewart as CEO, Kristin Moore as Regional Sales Manager, and Borislav Kostadinov as Director of Finance. Julie Stewart is based in Los Angeles, CA, US. Kristin Moore is located in Boca Raton, FL, US, and Borislav Kostadinov is in Marina del Rey, CA, US.

The company's operations are based in Huntington Beach, California. Sportsheets.com is the official website for more information.

Key Facts

  • Donavon Dartez appointed General Manager of Sportsheets on June 30, 2026.
  • Dartez brings over 25 years of executive leadership experience.
  • His previous roles include senior leadership at Fossil Group, Volcom, DC Shoes/Quiksilver, Etnies, Element Brand, and QWW, Inc.
  • Julie Stewart is the CEO and owner of Sportsheets.
  • Sportsheets will debut its "Signature" collection at ANME.
  • Sportsheets International, Inc. employs 16 individuals.