XBIZ Expo: Sliquid, Dr. Tush, Megalodon Distro Launch New Products

The XBIZ Expo commenced its first official day on Friday morning at the Loews Hollywood Hotel in Los Angeles, featuring product debuts and networking opportunities for buyers and sellers in the pleasure products market and related industry sectors. The three-day event began with a happy hour on Thursday evening, allowing attendees to connect prior to the main exhibition.

Exhibitor Highlights and Product Launches

Sliquid, a lubricant company, showcased its newest product, Sliquid Tsunami, described as an ultra-thick lubricant. Michelle Marcus, Sliquid VP of Sales and Merchandising, noted the product's positive reception during its soft debut last summer. Marcus also mentioned that Sliquid has new products in development for 2025. A photo of Dean Elliott, the late Sliquid founder who passed away in late November, was displayed at the Sliquid booth as a tribute.

Adjacent to Sliquid, Dr. Tush owner Rob Christ attended the expo to educate stores about the company's products, which incorporate hydrogel. Dr. Tush offers products like After Vajay Play for women's vaginal care and After Butt Play for discomfort related to anal sex, including anal fissures and hemorrhoids. The company also presented BDSM-oriented products, After Kink for rope and rug burns, and After Spanking cream designed for rapid relief.

Megalodon Distro introduced its new F-ck line of sexual enhancement products. These include blue raspberry gummies, a coffee shot for arousal, and another gummy designed to increase salivary production for oral sex. Megalodon VP Jorge stated that the F-ck line is a couples' brand of shareable sexual enhancements, aiming to enhance trust and intimacy.

Top Drawer Toys showcased its Box Rocker, a small sex machine launched last year. Owner Dan Dickinson described the water-resistant device as having nine vibration patterns and adjustable stroke length. The Handy exhibited its new Oh! massager, a remote- and app-controlled smart vibrator that uses sound waves. Company representative Caio discussed the toy's features, including syncing with erotic stories and video content. The Handy also presented a new lighted retail display prototype, designed to allow customers to scan a QR code to view the product's features without downloading an app.

Fun Factory, specializing in vibrators, was represented by Kara Liburd, U.S./Canada sales executive. Liburd highlighted established products such as the Big Boss, Miss Bi, the Tiger, Amorino, and Patchy Paul, along with a new external stimulator, the Volta. Other products shown included the green double-ended dildo called the Ride and the Leia lay-on vibrator. Fun Factory plans to release 30 new products in 2025.

Crave co-founder and designer Ti Chang presented a line of pleasure jewelry and bedside products, including an external vibrator that functions as a necklace. The collection also features bracelets and rings. Crave's classic Vesper necklace, released in 2014, received a waterproof update last year with a wave pattern. The company uses nickel-free plating in its stainless steel products and offers nonphallic vibrators in various colors, including black, silver, and gold.

Honey Play Box PR Manager Kristine Aulachong discussed the company's patent on the Kinky Finger, a component of its Fortexa vibrator designed for clitoral stimulation. The Fortexa features a textured tip and is intended to stimulate the G-spot, A-spot, and C-spot. Honey Play Box also showcased Kegel products, including Kegel balls with four different weights and an inflatable Kegel ball made from medical-grade silicone, which can be used with an app.

INTY Toys founder and managing director Tim Faber, a first-time vendor at XBIZ Expo, sought U.S. and surrounding market distribution for his European brand. INTY Toys offers products in unique shapes and functions, with a black line and a recently added pink line.

Full Circle Distribution displayed pleasure products, lingerie, and smoking accessories. Briana Watkins, VP of Sales and Marketing, highlighted new strokers with modern packaging featuring diverse models. The company also introduced its Kaiju line of fantasy-inspired pleasure products, new candles with erotic imagery, and new The Pleasure Company vibes.

Thumper, a new brand of sex gummies, made its second show appearance at XBIZ Expo. Founder and CEO Alan-Michael Price developed the brand, logo, and packaging. Each box of Thumper gummies contains two bunny-shaped gummies, with options for male/male and female/female pairings in addition to the standard male/female. The brand launched approximately six months prior to the expo.

Networking and Social Events

The XBIZ Expo began with a happy hour on Thursday evening at Preston’s restaurant within the Loews Hollywood Hotel, providing an opportunity for vendors and buyers to network. At midday on Friday, Blush hosted a happy hour in the Socials room at the Loews' expo hall, facilitating lunchtime networking. The first official day concluded with Pipedream’s evening happy hour in the bar area of the Loews Hollywood Hotel lobby, offering further networking opportunities for industry professionals.

Key Facts

• The XBIZ Expo's first official day was Friday morning at the Loews Hollywood Hotel in Los Angeles.
• Sliquid debuted Sliquid Tsunami, an ultra-thick lubricant, and plans new products for 2025.
• Dr. Tush presented hydrogel-based aftercare products for sexual wellness, including BDSM-oriented options.
• Megalodon Distro launched its F-ck line of sexual enhancement products, including gummies and a coffee shot.
• The Handy showcased its new Oh! massager, a remote- and app-controlled smart vibrator, and a new lighted retail display.
• Fun Factory, represented by Kara Liburd, highlighted existing vibrators and announced 30 new products for 2025.
• Crave exhibited pleasure jewelry and nonphallic vibrators, including a waterproof update to its Vesper necklace.
• Honey Play Box discussed its Fortexa vibrator with the patented Kinky Finger and showcased Kegel products.
• INTY Toys, a European brand, sought U.S. distribution for its uniquely shaped toys.
• Full Circle Distribution introduced new strokers, a Kaiju line, erotic candles, and The Pleasure Company vibes.
• Thumper, a new brand of sex gummies, made its second show appearance, offering bunny-shaped gummies.